Responsibilities

• Produce web page content, knowledge articles, comparison guides, FAQ schema, and on-page copy across tirediscounters.com and family of brand sites.
• Execute sprint plans against the content roadmap, hitting weekly and monthly production targets.
• Use Automation tools responsibly to accelerate first-draft production, then apply editorial judgment to land the brand voice and factual accuracy.
• Maintain structured zone templates (Phantom, Risk-Free Promise, Tire Consultation, Comparison Table, Heritage Vault, Napkin Math, Full Catalog, FAQ) so output stays consistent at scale.
• Capture, edit, and publish short-form video and photography for web, social, and store-level content needs.
• Build modular video and photo assets that can be reused across pages, channels, and campaigns.
• Support the production of local content by coordinating with field teams and store staff.
• Pull from PIM product data, vehicle fitment data, and analytics inputs to populate pages accurately and at scale.
• Partner with the data and analytics team to validate automated content against trusted internal sources.
• Maintain content libraries, asset tagging, and version control so the team can find and reuse work efficiently.

Requirements

• Strong working knowledge of SEO, AEO, and GEO content principles, including structured data and schema markup.
• Comfort using AI tools (large language models, content generation platforms) as part of a daily production workflow.
• Solid editorial skills with the ability to write in a consistent brand voice across many pages.
• Video and photo production skills, including basic editing in tools such as Adobe Premiere, Final Cut, or comparable.
• Comfort working with structured data sources (PIM, product catalogs, vehicle fitment data).
• Strong problem-solving skills and the ability to make sound decisions under pressure while maintaining a positive, collaborative approach.
• Good time management, process orientation, and ability to hit production deadlines.
• Ability to remain calm, adaptable, and effective in a fast-paced environment with shifting priorities, while maintaining attention to detail, quality standards, and responsiveness to changing business needs.
• Curious, self-motivated, and willing to learn new tools and techniques quickly.
• Bachelor's degree in marketing, communications, journalism, digital media, or a related field, or equivalent experience.
• 2+ years of hands-on content production experience, ideally including web, video, and social.