Specialist, Communications

Santa Monica, CA (On-site)

$66K/yr – $98K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead regional media relations for Red Bull across Culture, Sports, and Brand programs in Western markets to secure coverage and align with core messaging.

  • Own local media opportunities, pitches, and relationships in key Western markets.
  • Must-have: 3+ years in a major-brand communications role.
  • Standout: cross-functional collaboration to amplify regional activations and 360° campaigns.

Job Description

Responsibilities

  • Identify local media opportunities and develop corresponding pitches for Culture, Sports, and Brand programs. Build and maintain relationships with media in key Western markets, including Los Angeles, Las Vegas, San Francisco, Phoenix, and Seattle. Develop breakthrough, buzzworthy PR moments and activations to promote coverage of Red Bull’s core messaging. Use innovative approaches to secure coverage across third-party channels, including non-traditional forms of earned media. Maintain a comprehensive regional calendar of Red Bull’s national and regional programs. Update and manage media lists, project plans, and coverage trackers. Maintain a holistic, 360° perspective on campaigns, ensuring that priority audiences are reached through the most effective channels.
  • Work cross-functionally to ensure Media Network plans are achieved for relevant events and projects. Strategically prioritize tasks and projects based on their highest potential impact and reach. Communicate clearly and consistently with all stakeholders. Collaborate with team members on overarching communications plans. Oversee the accurate representation of the Red Bull brand in all regional activations. Measure outcomes using analytical tools and report results to all stakeholders.
  • Assist other members of the Communications team in identifying and documenting athlete stories, dancer stories, and national yearlong campaigns. Work with Media Relations to identify relevant regional stories to include in pitches to key national media outlets, both traditional and social. Build the pipeline of always-on activity—FMEDL earned content for athletes, Forbes, collegiate programs, etc.—to ensure we stay in front of consumers daily through earned social outreach. Coordinate with Production, Creator Marketing, Sports Marketing, and others to accomplish these activities.

Requirements

  • 3+ years of experience in a communications role for a major brand.
  • Bachelor’s degree in Business, Communications, or Journalism is preferred.
  • Possesses excellent knowledge of both traditional and digital media industries.
  • Is an innovative thinker when it comes to engaging non-traditional third-party drivers and channels.
  • Demonstrates exceptional written and verbal communication skills.
  • Is a natural storyteller, with an editorial mindset and a creative approach.
  • Is an agile team player who knows how to get work done.
  • Works with passion and motivates those around them.
  • Lives and breathes the U.S. media industry.
  • Is hands-on, curious, open, and creative.
  • Is a problem solver and an effective mediator, able to align and coordinate conflicting interests.
  • This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Preferred

  • Excellent knowledge of both traditional and digital media industries.
  • Innovative thinker when it comes to engaging non-traditional third-party drivers and channels.
  • Exceptional written and verbal communication skills.
  • Natural storyteller, with an editorial mindset and a creative approach.
  • Agile team player who knows how to get work done.
  • Works with passion and motivates those around them.
  • Lives and breathes the U.S. media industry.
  • Hands-on, curious, open, and creative.
  • A problem solver and an effective mediator, able to align and coordinate conflicting interests.

Benefits

  • Comprehensive Medical, Dental and Vision Plans
  • 401k Match
  • Family Leave
  • PTO & Paid Holiday Schedule
  • Pet, Legal, and Life Insurance
  • Tuition Reimbursement

Red Bull Media House

Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.

Founded in 2007
Elsbethen, Salzburg, AUT
1.1K employees (616 in marketing)

Traffic Signals

Monthly Visitors
173.3K
Traffic Source Mix
Search
30.3%
Direct
46.2%
Referral
21.2%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
411 (37% of company)

Funding

Last Raise
Series Unknown, 8 months ago

Funding History

  • Jul 2025
    Series Unknown