Responsibilities

• Develop original, creative and social-first content ideas aligned with brand strategy, campaigns, promotions, outlets and overall business objectives.
• Develop creative concepts and briefs that clearly communicate the objective, creative direction, talent, location, messaging and deliverables.
• Serve as a social content producer from concept through final execution, coordinating talent, locations, schedules, property departments, vendors and other production partners.
• Plan and coordinate photo and video shoots, including shot lists, production timelines, props, locations and sister departments, products and other necessary resources.
• Collaborate with photographers, videographers, editors, agencies, vendors, influencers, talent and internal property teams to bring creative concepts to life.
• Manage day-to-day social media content calendar and publishing across relevant platforms, including scheduling content, writing and editing social copy, selecting appropriate creative and ensuring all content is accurate and aligned with brand standards.
• Monitor social channels and engage with the audience, responding to or escalating community interactions as appropriate.
• Stay current on social media trends, platform updates and emerging content formats to identify opportunities and inform the brand’s social strategy.
• Support paid social initiatives, including boosted posts and paid content, by identifying opportunities for promotion, coordinating boosts and monitoring performance against campaign objectives.
• Monitor and report on organic, paid and influencer marketing performance, analyzing key metrics including reach, impressions, video views, engagement, follower growth, website traffic and influencer activity.

Requirements

• A four-year college degree in marketing, communications, advertising, or a related field.
• 1 to 2 years of experience in social media, digital marketing, advertising or content creation.
• Strong understanding of social platforms, short-form video and social-first content, with demonstrated ability to develop creative concepts and briefs.
• Experience coordinating photo and video shoots, including talent, locations, schedules and vendors.
• Strong writing, communication and organizational skills with the ability to manage multiple projects and deadlines.
• Experience with social publishing, analytics and performance reporting.

Preferred

• Basic paid social experience, including boosted posts and Meta advertising tools, preferred.
• Working knowledge of Adobe Creative Suite or other content creation tools preferred.