Responsibilities

• Product Development Collaboration: Collaborate with digital products and equipment product management teams throughout the product development process to develop integrated marketing strategies that deliver on business growth goals.
• Marketing Strategy Development: Develop and execute marketing strategies and plans that are aligned with the integrated marketing plan and strategic business goals to drive increased revenue for products and systems.
• Value Proposition Articulation: Develop strong value propositions across the portfolio and effectively articulate Residential HVAC’s Digital Product and Equipment product value propositions to channel partners, sales teams, and dealers to drive adoption post-launch.
• Metrics and Reporting: Identify and drive key metrics around product launch, adoption, and engagement. Measure and report on the effectiveness of marketing executions tied to business results, new product introductions, and account-level performance via established metrics and dashboards.
• Commercialization: Ensure market activation and strong value proposition development of products and offerings through the value chain.
• Optimization and Improvement: Lead optimization of product marketing plans by analyzing programs and recommending year-over-year improvement plans.
• Competitor Analysis: Monitor and understand competitors' offerings and positioning, including product, placement, messaging, and digital strategies.
• Relationship Cultivation: Cultivate strong relationships within marketing, customer experience, product management, sales, partners, and other areas of the organization. Support a 2-way feedback loop and accelerate adoption across dealers and homeowners.