Responsibilities

• Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.
• Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical.
• Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).
• Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.
• Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements.
• Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
• Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
• Report on which channels and campaigns are driving results and identify opportunities for iteration

Requirements

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Thrive in a 0-to-1 environment—can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution
• Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
• Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences
• Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly
• Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams.
• Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Preferred

• Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space
• Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
• Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers
• Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events)
• Have a background in enterprise sales enablement, particularly in complex or regulated industries
• Show a track record of building marketing programs from scratch at a growth-stage company
• Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases

Benefits

• competitive compensation and benefits
• optional equity donation matching
• generous vacation and parental leave
• flexible working hours
• a lovely office space in which to collaborate with colleagues