Solution Marketing Manager - Broadband Market at AFL | Duncan, SC

AFL

Solution Marketing Manager - Broadband Market

Duncan, SC (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive energy vertical marketing strategy and messaging to influence pipeline growth and revenue in the Energy BU.

Must-have: 5+ years of B2B energy/utility marketing and grid infrastructure experience.
Standout: Cross-functional leadership shaping messaging, personas, and go-to-market plans.

Job Description

Responsibilities

Own and execute the energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams priorities
Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
Leverage market intelligence and competitive insights to craft strategies that enhance market position
Conceptualize and drive primary market research to better understand marketplace and customer needs
Monitor market trends across grid modernization, resilience, renewable integration, and AI infrastructure demands
Maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery
Work with Market Development to track competitive landscape, emerging technologies, and industry standards
Define buyer personas and map the buyer's journey from awareness to decision across key Energy segments
Lead cross-functional collaboration to craft messaging and differentiated value propositions
Conduct stakeholder interviews to refine customer personas and messaging frameworks

AFL

Founded in 1984, AFL is an international manufacturer providing end-to-end solutions to the energy, service provider, enterprise and industrial markets as well as several emerging markets. Our products are in use in over 130 countries and include fiber optic cable and hardware, transmission and substation accessories, outside plant equipment, connectivity, test and inspection equipment, fusion splicers and training. AFL also offers a wide variety of services supporting data center, enterprise, wireless and outside plant applications. Headquartered in Spartanburg, SC, AFL has operations in the U.S., Mexico, Canada, Europe, Asia and Australia, and is a wholly-owned subsidiary of Fujikura, Ltd. Of Japan.

Founded in 1984

Duncan, South Carolina, USA

3.5K employees (52 in marketing)

www.AFLglobal.com