Social Video Strategist & Producer

Boston, MA (Hybrid)

$62K/yr – $72K/yrMid Level2+ years expFull time

Posted 12 hrs ago

Job Summary

Own the end-to-end short-form video program from concept to delivery, collaborating with social, editorial, and marketing teams to drive trends, engagement, and brand goals.

  • Lead creative video strategy and post-production to deliver on-brand, platform-optimized content.
  • Align content with brand goals and social best practices through cross-functional collaboration.

Job Description

Responsibilities

  • Creative Video Strategy & Execution: In collaboration with the Social Media managers, handle development and execution of short-form video production from conception and ideation through to final delivery, focusing on storytelling, trends and brand initiatives.
  • Video Editing & Post-Production: Use editing software (e.g. Premiere) to edit raw footage into engaging, short-form videos, ensuring content is on-brand and optimized for platform best practices.
  • Content Development & Innovation: Conceptualize and produce fresh, innovative ideas for short-form social videos, staying on top of trends and audience behavior to optimize as needed.
  • Cross-team Collaboration: Work closely with social, editorial and marketing teams to craft video content that follows social best practices while aligning with broader marketing and brand goals.
  • Content Management: Leverage project management tools to ensure content is properly organized and tracked, measuring performance, analyzing data metrics and making adjustments as needed.
  • Stay Ahead of Trends: Keep up-to-date with the latest trends, platform changes, and best practices in social media video marketing, adapting strategies to maximize engagement and reach.

Requirements

  • Minimum 2 years of experience creating, editing and optimizing video content specifically for social media, with a strong portfolio of work on platforms like Instagram Reels, TikTok, YouTube Shorts, etc.
  • Knowledge of social media trends, video formats, and platform algorithms, particularly on Instagram and TikTok.
  • Demonstrated success in increasing engagement and driving measurable results via short-form video content.
  • Proficiency with video editing software, including Premiere, and social media management tools, such as Emplifi.

Preferred

  • Proactive, self-starter who can operate independently.
  • Adaptability and comfort with evolving social media platforms and trends.
  • Exceptional organizational skills, initiative, follow-through, and adherence to deadlines and the ability to prioritize and work on multiple projects simultaneously.
  • A passion for food, cooking, and culinary content that aligns with America’s Test Kitchen's mission and audience.
America's Test Kitchen logo

America's Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.The perks of the job include more than surprise calls to sample recipes in development (“Need tasters for Chocolate-Caramel Layer Cake in the on-set kitchen!”). We also keep the whole team happy with some special perks:Christmas Eve to New Year’s Day Break - The whole company powers down for a winter break. No vacation time needed and no one comes back to a full email in-box!Take-Home Fridge - What’s inside . . . a slice of pie, ingredients for a salmon dinner, both? You never know.Free Copies of Publications - Get a selection of our iconic cooking magazines and cookbooks (we publish 10+ each year) before they hit stores.Equipment Giveaways - Employees circle this date on our calendars each year. Score equipment we’ve used for product testing, from high-end blenders and stand mixers to knives and cookware. Dogs at work - They make us happy and more productive, and they make sure we take regular work breaks. Win, win, win!

Founded in 2001
Boston, Massachusetts, USA
275 employees (143 in marketing)

Salaries

Posted range

$62K/yr – $72K/yr

Taken straight from the job posting.

The middle of this range ($67K) is 15% below the median base salary for Video Producer roles in the United States ($79K).

Video Producer median pay in the United States

$80K/yr

Most pay falls between $73K and $90K. Based on 37 salaries.

See all America's Test Kitchen salaries

Marketing Team

Marketing Team Size
108 (39% of company)
Median Career Experience
18 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$158.4K
Traffic Source Mix
Search
37.4%
Direct
52.8%
Referral
3.1%
Social
6.4%
Paid
0.2%

Headcount Trend

Current headcount: ~275
America's Test Kitchen logo

Social Video Strategist & Producer

America's Test Kitchen · Boston, MA · Hybrid