Responsibilities

• Video Production : Create, edit, and produce engaging videos for various social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) to enhance the university's online presence.
• C ontent Strategy Alignment : Collaborate with university marketing and communications team to align video content with institutional branding, strategic goals, and target audience.
• Editing and Post-production : Handle all aspects of video editing, including cutting, color correction, audio mixing, graphics, and text overlays.
• Content Creation : Develop creative video content that showcases campus events, student life, academic programs, and faculty highlights.
• Social Media Optimization : Optimize video content for different social media platforms, ensuring it adheres to platform-specific guidelines and trends.
• Video Analytics : In partnership with Associate Director of Social Media, monitor the performance of videos across platforms, leveraging insights to continuously improve content development.
• Cross-functional collaboration : Work closely with other units (e.g., Academic Communications, Student services, Enrollment Management, Athletics) to create video content that aligns with their needs and objectives.
• Time Management : Meet deadlines and manage multiple video projects simultaneously, ensuring timely delivery of high-quality content.
• Stay Current : Stay up-to-date with social media trends, video editing tools, and higher education marketing strategies.
• Brand Consistency : Ensure all video content adheres to the university’s brand guidelines, tone, and voice.

Requirements

• Typically a Bachelor’s degree in Film Production, Media Studies, Communications, Marketing, or a related field or equivalent experience.
• Two years of proven experience in video editing, preferably within higher education, marketing, or content creation.
• Expertise in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) or similar video editing tools.
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and best practices for video content.
• Strong sense of creativity, storytelling, and visual aesthetics, with a focus on creating engaging and impactful videos.
• Knowledge of video production techniques, including lighting, sound, and camera operation.
• Excellent eye for detail and consistency, ensuring videos meet the university's branding and quality standards.
• Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
• Strong written and verbal communication skills for collaborating with teams and understanding the objectives of each video project.
• Ability to assess video performance metrics and adapt content strategy based on insights.