Responsibilities

• Develop social-first video concepts based on audience insights, pet parent pain points, brand priorities, platform trends, and everyday moments inside our shops
• Write concise scripts with strong hooks, engaging storylines, and a clear vision for the response each piece should generate
• Plan and execute recurring content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience
• Capture and edit short-form video for platforms such as Instagram Reels and TikTok
• Direct employees, customers, and other nonprofessional on-camera talent so content feels natural and relatable
• Help develop recurring stories, personalities, creative formats, and visual cues that make Good Clean Dog’s content recognizable
• Create variations of hooks, messages, formats, lengths, and calls to action when appropriate
• Review content performance with the Marketing Director and apply those insights to future concepts and edits
• Organize footage and creative assets so strong moments can be repurposed across multiple pieces of content
• Collaborate with internal team members and agency partners to maintain a reliable content pipeline

Requirements

• 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform
• A strong portfolio of short-form video demonstrating concept development, scripting, shooting, and editing
• A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media
• Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends
• The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis
• Experience directing employees, customers, creators, or other nonprofessional talent on camera
• Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics
• Experience using performance data to test creative variables and improve future content
• A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog
• A proactive, collaborative, and organized working style