Responsibilities

• Platform Expertise & Insights: Serve as our in-house expert on social platforms and Sprinklr. Own the cadence of weekly, monthly, quarterly, and annual reporting — transforming performance data into strategic insights that guide content decisions.
• Organic Growth: Conduct deep-dive measurements into channel growth, audience engagement, and campaign effectiveness to increase organic reach. Provide expert analysis of social media business priorities across all platforms to drive informed decision-making.
• Market Intelligence: Develop an in-depth understanding of the bridal industry, the buyer’s journey, and the competitive landscape. Research and discover insights that support business objectives and advance our brand storytelling.
• Content Performance Optimization: Use web and social analytics to measure campaign success and provide data-backed recommendations for real-time optimization.
• Trend Forecasting: Collaborate with the creative team to stay ahead of emerging social media trends and platform shifts.
• Tactical Recommendations: Partner with strategic leads to determine the optimal timing, frequency, and platform for engaging our audience.

Requirements

• Minimum 3 years of hands-on social media management or social strategy experience, with demonstrated ownership of content performance and channel growth. Bachelor’s degree preferred, with a focus in Marketing, Communications, Digital Media, or a related field.
• Sprinklr Power User: Proven experience managing and reporting within Sprinklr or a similar enterprise-level social management tool.
• Platform Fluency: Deep, hands-on familiarity with Instagram, Pinterest, TikTok, and Facebook, and a strong instinct for what performs on each. You stay current on platform changes, algorithm shifts, and emerging features as a matter of habit.
• Analytical Storyteller: You don’t just report numbers — you translate social performance into a compelling story that connects audience behavior to business outcomes and informs what happens next.
• Communicator: Ability to present complex data to various departments in a way that is easy to understand and act upon.

Preferred

• Industry Passion: Interest in or experience with the bridal, fashion, or luxury retail markets is a significant plus.

Benefits

• In What We Offer Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty.