Responsibilities

• Build Modern Social Strategy: Lead the development of social-first strategies rooted in audience behavior, cultural intelligence and platform dynamics.
• Create strategic roadmaps that connect business objectives with content, creators, communities and commerce.
• Turn Insights Into Opportunity: Leverage social listening, audience research, platform analytics and cultural signals to uncover insights that inspire ideas people want to engage with—not simply scroll past.
• Inspire Better Creative: Partner closely with creative teams to ensure ideas are native to the platforms where they live. Bring clear strategic direction that helps transform insights into culturally relevant work across TikTok, Instagram, YouTube, LinkedIn, Reddit and emerging channels.
• Shape Betty's Social Offering: Help define and evolve Betty's social practice by creating repeatable strategic frameworks, playbooks, thought leadership and proprietary approaches that strengthen our agency offering.
• Lead Clients With Confidence: Facilitate workshops, strategic planning sessions and executive presentations that simplify complexity, build trust and inspire action. Help clients see Betty as a strategic social partner—not simply a content resource.
• Fuel New Business Growth: Play an active role in agency pitches and growth opportunities by bringing differentiated thinking, compelling narratives and strategic recommendations that demonstrate how brands can win in today's social landscape.
• Connect Strategy Across Disciplines: Collaborate with creative, media, analytics, production, influencer and Quad partner teams to ensure social strategies integrate seamlessly across the broader customer experience.
• Champion Modern Social Thinking: Stay ahead of platform evolution, creator behavior, emerging technologies and cultural shifts. Bring fresh perspectives that keep Betty—and our clients—ahead of what's next.

Requirements

• Bachelor’s degree or equivalent experience
• 8–10+ years of experience in social strategy, digital strategy, integrated planning or cultural strategy within an agency, consultancy or brand environment.
• Experience developing integrated social strategies that connect earned, owned and paid experiences.
• Deep understanding of organic social, paid media integration, creator ecosystems and community building.
• Expertise in social listening, audience intelligence and translating data into actionable strategic recommendations.
• Exceptional storytelling and presentation skills with experience leading senior client conversations.
• Strong understanding of how brands build relevance through participation rather than interruption.

Benefits

• We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.