Responsibilities

• Lead Strategic Brief Development: Own strategic and creative briefs, translating business objectives, consumer and category tensions, research, and insights into clear, actionable creative direction.
• Lead Cross-Functional Partnerships: Build strong relationships across strategy, creative, account, production, media, and other agency partners. Lead collaboration and ensure strategy meaningfully shapes the work.
• Drive Category & Consumer Expertise: Develop deep knowledge of clients, consumers, shoppers, and categories, using curiosity and strategic thinking to identify opportunities to influence behavior and solve business challenges.
• Champion Social-First Strategy: Apply deep knowledge of social platforms, digital behaviors, creators, and emerging formats to develop culturally relevant, platform native strategies.
• Lead Thought Leadership: Stay ahead of trends, cultural movements, consumer shifts, emerging technologies, and competitive challenges. Lead POVs, competitive audits, trend reports, and other thought leadership that reinforces Publicis Production’s expertise.
• Lead Research & Data Strategy: Design and oversee qualitative and quantitative research, leveraging internal resources, third-party tools, social listening, and vendors to translate data into actionable insights.
• Turn Insights Into Action: Synthesize research, data, and cultural signals into compelling strategic narratives that identify opportunities and inspire stronger creative work.
• Own Client Relationships: Serve as a trusted strategic partner, leading client conversations and presentations, articulating recommendations, and constructively challenging thinking when appropriate.
• Lead Creative Collaboration: Partner with creative teams from brief through execution, providing strategic guidance and constructive feedback that pushes work into more relevant, distinctive, and effective territory.
• Mentor & Drive Innovation: Develop junior strategists while championing new approaches, AI, emerging technologies, and innovative ways of working that elevate the quality and effectiveness of our social and content offering.

Requirements

• Lead compelling client-facing work across research, strategy, best practices, and thought leadership, independently driving projects from initial question through recommendation.
• Manage multiple clients, priorities, and stakeholders in a fast-paced environment while maintaining a high standard of strategic and creative output.
• Demonstrate expertise across content strategy, including proactive, always-on, real-time, reactive, and culturally relevant opportunities.
• Identify opportunities to add strategic value through research, training, new offerings, emerging capabilities, and innovative approaches to client challenges.
• Own strong creative briefs that translate business objectives, consumer insights, cultural trends, and strategic opportunities into inspiring creative direction.
• Lead cross-functional collaboration with creative, account, project management, production, media, and other partners, effectively influencing teams and integrating strategy throughout the process.
• Independently lead complex client projects and workstreams, proactively identifying risks, opportunities, and ways to elevate the work.
• Lead client and team meetings with confidence, presenting recommendations, facilitating discussion, and serving as a trusted strategic voice.
• Demonstrate strong cultural, competitive, and platform fluency, with a deep understanding of audience behaviors, emerging formats, creator ecosystems, and best practices across key social channels.
• Build trusted client relationships and mentor talent, demonstrating the judgment to challenge thinking, influence decisions, provide strategic counsel, and elevate the Capabilities Of Other Strategists.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.