Responsibilities

• The Director of Social Strategy & Creative owns the vision, quality, performance, and day-to-day leadership of AFMKTG's Social Division.
• You'll lead our team of Social Media Managers, creators, editors, designers, photographers, videographers, and creative partners while serving as the strategic leader for our client accounts.
• Working closely with the CEO, you'll continually elevate our creative standards, refine our methodologies, mentor our team, and ensure every client receives an exceptional experience from strategy through execution.
• This is an opportunity for an experienced creative leader who thrives at the intersection of strategy, creativity, leadership, and execution.
• What You'll Own - Creative Leadership & Social Strategy: uphold the creative standard and strategic direction for every client engagement; stay ahead of platform trends, algorithm updates, paid and organic strategy, audience behavior, luxury branding, AI tools, and emerging best practices—continually evolving our approach to keep clients ahead of the market; coach the team to think more strategically, push ideas further, and continually raise the bar.
• Creative Excellence & Quality Assurance: you are the final guardian of quality; review, refine, and elevate their work before it reaches the client; provide thoughtful feedback that strengthens strategy, sharpens storytelling, improves creative direction, and ensures every deliverable reflects AFMKTG's standards.
• Content Production & Creative Direction: lead the creative direction of our content missions from concept through execution; regular attendance at photoshoots and video productions throughout San Diego, where you’ll be onsite to direct the creative team, photographers, videographers, creators, and on-camera talent to ensure we capture exceptional content.
• You’ll shape creative concepts before production and make real-time creative decisions on set to maximize every content mission.
• Team Leadership & Client Success: lead, mentor, and develop our team of Social Media Managers, creators, editors, designers, photographers, videographers, and creative partners; serve as the senior strategic advisor for client accounts—leading meetings, presenting strategy, navigating feedback, and ensuring every client receives a proactive, white-glove experience.
• The Social Division should look to you for leadership, guidance, and creative direction.

Requirements

• 7+ years of experience leading social marketing, content, or creative teams within a marketing, branding, or creative agency.
• Experience managing and mentoring teams of 5–10+ creative professionals.
• Proven ability to direct premium content productions from concept through execution.
• Deep understanding of Instagram, TikTok, LinkedIn, Meta advertising, analytics, and platform strategy.
• Experience working with luxury, hospitality, real estate, multifamily, lifestyle, or aesthetic medicine brands.
• Strong executive presence with exceptional communication and presentation skills.
• Highly organized with outstanding project management abilities.
• Passion for mentoring creative professionals and building high-performing teams.

Benefits

• Health benefits
• Retirement savings plan with company match
• Paid holidays and generous PTO
• Annual company summit
• Ongoing professional development opportunities
• Hybrid work environment with flexibility to work from home