Responsibilities

• Lead Strategic Brief Development: Own strategic and creative briefs, translating business objectives, consumer and category tensions, research, and insights into clear, actionable creative direction.
• Lead Cross-Functional Partnerships: Build strong relationships across strategy, creative, account, production, media, and other agency partners. Lead collaboration and ensure strategy meaningfully shapes the work.
• Drive Category & Consumer Expertise: Develop deep knowledge of clients, consumers, shoppers, and categories, using curiosity and strategic thinking to identify opportunities to influence behavior and solve business challenges.
• Champion Social-First Strategy: Apply deep knowledge of social platforms, digital behaviors, creators, and emerging formats to develop culturally relevant, platform native strategies.
• Lead Thought Leadership: Stay ahead of trends, cultural movements, consumer shifts, emerging technologies, and competitive challenges.
• Lead POVs, competitive audits, trend reports, and other thought leadership that reinforces Publicis Production’s expertise.
• Lead Research & Data Strategy: Design and oversee qualitative and quantitative research, leveraging internal resources, third-party tools, social listening, and vendors to translate data into actionable insights.
• Turn Insights Into Action: Synthesize research, data, and cultural signals into compelling strategic narratives that identify opportunities and inspire stronger creative work.
• Own Client Relationships: Serve as a trusted strategic partner, leading client conversations and presentations, articulating recommendations, and constructively challenging thinking when appropriate.
• Lead Creative Collaboration: Partner with creative teams from brief through execution, providing strategic guidance and constructive feedback that pushes work into more relevant, distinctive, and effective territory.

Requirements

• Lead compelling client-facing work across research, strategy, best practices, and thought leadership, independently driving projects from initial question through recommendation.
• Manage multiple clients, priorities, and stakeholders in a fast-paced environment while maintaining a high standard of strategic and creative output.
• Demonstrate expertise across content strategy, including proactive, always-on, real-time, reactive, and culturally relevant opportunities.
• Identify opportunities to add strategic value through research, training, new offerings, emerging capabilities, and innovative approaches to client challenges.
• Own strong creative briefs that translate business objectives, consumer insights, cultural trends, and strategic opportunities into inspiring creative direction.
• Lead cross-functional collaboration with creative, account, project management, production, media, and other partners, effectively influencing teams and integrating strategy throughout the process.
• Independently lead complex client projects and workstreams, proactively identifying risks, opportunities, and ways to elevate the work.
• Lead client and team meetings with confidence, presenting recommendations, facilitating discussion, and serving as a trusted strategic voice.
• Demonstrate strong cultural, competitive, and platform fluency, with a deep understanding of audience behaviors, emerging formats, creator ecosystems, and best practices across key social channels.
• Build trusted client relationships and mentor talent, demonstrating the judgment to challenge thinking, influence decisions, provide strategic counsel, and elevate the capabilities of other strategists.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.