Responsibilities

• Stay immersed in TikTok, Instagram Reels, creator communities, and cultural conversations to identify emerging opportunities for Old Spice.
• Understand the humor, behaviors, motivations, and audience tensions behind trends…not just the formats themselves.
• Connect cultural signals to brand priorities, product benefits, audience insights, and communication objectives.
• Develop concise creative briefs and creative springboards that explain the opportunity, why it matters, and how Old Spice can show up.
• Identify where the brand should participate, where it can lead, and when it should sit a trend out.
• Balance timely activations with longer-term opportunities to build the brand’s social voice, relevance, and recurring content formats.
• Develop ideas built for TikTok and Instagram Reels from the start, rather than adapting traditional advertising for social.
• Translate opportunities into hooks, scripts, rough storyboards, reference edits, and actionable content concepts.
• Partner with creative and production teams on lightweight shoots, quick-turn activations, and social content produced in-house.
• Be comfortable capturing footage, making a rough edit, or building a prototype to demonstrate an idea.

Requirements

• Relevant experience in social strategy, social content development, creator marketing, or a related agency, brand, studio, or creator-led role.
• Portfolio or work examples demonstrating the ability to turn cultural observations and audience insights into social-first brand ideas.
• Strong working knowledge of TikTok and Instagram Reels, including platform-native formats and audience behaviors.
• Experience creating lightweight content, with basic mobile shooting and editing skills.
• Understanding of foundational brand strategy, communication objectives, and social performance metrics.
• Basic familiarity with social listening tools, native platform analytics, and influencer marketing.
• Experience using AI tools for ideation, prototyping, or content workflows.
• Strong writing, collaboration, presentation, and organizational skills.
• Based in Cincinnati or willing to relocate.

Preferred

• Experience with live content, reactive social, small in-house shoots, or e-content is a strong plus.