Responsibilities

• Articulates insights gleaned from social, conversational, and community trends, artfully organizing information from observations to strategic and actionable insights.
• Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution.
• Provide guidance on engagement and participation for our clients and community managers in evolving social media channels, identifying, and evaluating new opportunities as appropriate for client objectives.
• Create and document best practices for community management, including workflows, tools, and responsibilities.
• Evaluate, own, and optimize community management successes for clients.
• Coordinate community engagement activations for large-tier social media and digital campaigns and events across markets.
• Provide oversight for a team by motivating, coaching, consistently providing feedback, and holding them accountable to both successes and setbacks.
• Work collaboratively across teams (XM, Paid, Partnerships, PR, etc.) and functions to ensure that the brand’s communications/marketing objectives and strategies are met.
• Craft influencer/creator archetypes that best fit the needs of a given campaign.
• Help identify and vet influencer/creator’s to support campaigns that will drive results and help meet project objectives.

Requirements

• At least five of experience in social media marketing at a digital agency, integrated marketing agency or communications firm.
• A passion for social media, from both a branding and cultural perspective.
• A deep understanding of best practices across social channels is a must.
• A passion for communities and social media with a solid grasp of integrated communications and emerging trends.
• Demonstrated track record of developing and executing creative, engaging, and successful social media advocacy programs for clients.
• Experience in client relations, including having the ability to understand and assess a client’s communication needs and meet those needs through successful social programs.
• Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Infegy, Sprinklr, Sprout, and/or Brandwatch is a plus.
• Familiarity with influencer identification and campaign management tools CreatorIQ and/or Tagger is a plus.
• Experience overseeing social media community management and/or influencer programs for a large public brand is a plus.
• Excellent organizational skills, attention to detail and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment.

Benefits

• health care
• retirement
• vacation and other paid time off
• additional offerings