Responsibilities

• Lead the NBA’s Social Publishing & Platforms function, overseeing platform strategy   and  publishing , audience engagement, and day-to-day channel performance across social, digital, and emerging platforms.
• Oversees day-to-day publishing processes across NBA platforms and serves as the primary publishing leader outside of live game windows and tentpole event coverage.
• Establish platform-specific publishing, distribution, optimization, and audience growth strategies   across   social and digital platforms.
• Manage and develop platform leads, publishers, and channel programming resources, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Develop and   maintain   publishing standards, platform playbooks, copywriting guidelines, moderation frameworks, and operational best practices that ensure consistency across channels.
• Partner closely with Content Planning & Promotion, Game Night Publishing, Content Creation, Vertical Content Strategy,   and more .
• Oversee   platform-specific   publishing calendars, channel programming workflows, content packaging strategies, SEO best practices, community management initiatives, and platform optimization efforts.
• Evaluate platform performance, audience trends, and emerging industry developments to   identify   opportunities for innovation, experimentation, and audience growth.
• Drive adoption of new platform features, publishing technologies, automation tools, and AI-enabled workflows that improve efficiency and content performance.
• Collaborate with platform partners and internal stakeholders to   identify   strategic opportunities that strengthen the NBA’s presence across existing and emerging channels.

Requirements

• 8+ years of experience leading publishing, social media strategy, digital content distribution, or platform management for a sports league, media company, publisher, entertainment brand, or technology platform.
• Expert-level understanding of social media platforms, digital publishing ecosystems, audience engagement, platform algorithms, and content optimization strategies.
• Proven experience managing large-scale publishing operations and leading teams responsible for content distribution across multiple platforms.
• Deep knowledge of the NBA, including players, teams, storylines, statistics, standings, league history, and fan culture.
• Strong understanding of audience growth strategies, community management, SEO, content packaging, and performance optimization.
• Experience leveraging audience insights, analytics, and performance reporting to inform platform strategy and business decisions.
• Proven ability to develop operational workflows, publishing standards, and scalable processes in fast-paced environments.
• Strong leadership, communication, and stakeholder management skills with experience collaborating across content, product, marketing, partnerships, and executive teams.
• Understanding of AI-powered publishing workflows, automation tools, and emerging technologies that improve content operations and audience engagement.
• Ability to manage multiple priorities and teams simultaneously while maintaining a high standard of execution.

Benefits

• Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.