Responsibilities

• Plan and produce marketing content (formats include text + visuals, short-form video, and more) and publish high-quality promotional content across platforms such as LinkedIn, X (Twitter), YouTube, Reddit, and B2B vertical communities.
• Support and execute influencer marketing campaigns, including outreach, coordination, and content placements.
• Based on product capabilities, propose key directions and actionable plans for product marketing initiatives and marketing campaigns/events.
• Maintain and organize lead information collected through marketing activities; collaborate with Sales to improve follow-up efficiency and conversion.
• Track B2B SaaS and ecosystem social media trends, including competitor content strategy, platform feature updates, and user behavior shifts.
• Analyze performance data, extract insights, and continuously optimize content performance, channel mix, and audience targeting.

Requirements

• Bachelor’s degree or above; majors in Marketing/Advertising/Media are preferred.
• Minimum 2 years of social media content creation and operations experience (e.g., LinkedIn).
• At least 2 years of marketing/promotion experience; familiar with multiple content formats (graphics + copy, short video, etc.).
• Familiar with influencer marketing/content placements on platforms such as YouTube, LinkedIn, Instagram, and other channels.
• Strong communication and writing skills, good cross-team collaboration, ability to work independently, creativity, and resilience under pressure.
• Proficient in both English and Mandarin; capable of using both as working languages.
• Onsite only.