Responsibilities

• Develop and execute innovative social media strategies that align with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media content creation, including writing engaging posts, designing graphics with Adobe Creative Suite tools like Photoshop and Illustrator, and editing videos to enhance storytelling.
• Monitor social media analytics using tools like Google Analytics, Hootsuite, Buffer, and web analytics to assess campaign performance and optimize future initiatives.
• Conduct social listening to gauge audience sentiment, identify trends, and respond promptly to comments or inquiries to foster strong community relationships.
• Plan, coordinate, and oversee dynamic events—both virtual and in-person—that promote brand awareness and community engagement.
• Collaborate with public relations teams to craft press releases, media pitches, and manage relationship management efforts with media outlets and influencers.
• Implement SEO best practices and keyword research strategies to maximize content visibility across digital channels.
• Track digital marketing performance metrics regularly to evaluate ROI and refine marketing online analytics strategies for continuous improvement.

Requirements

• Proven experience in social media management, content creation, digital marketing performance monitoring, and media editing tools such as Adobe Photoshop, Illustrator, or video editing software.
• Strong understanding of social media platforms’ algorithms, advertising options—including Facebook Advertising—and social media content marketing techniques.
• Skilled in social listening tools like Hootsuite or Buffer for real-time engagement insights.
• Excellent written communication skills with the ability to craft compelling content that aligns with branding guidelines.
• Knowledge of web analytics platforms such as Google Analytics for measuring campaign success and audience behavior insights.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in proofreading and branding consistency.
• Experience in graphic design, photography, video editing, and media performance analytics is highly desirable.

Benefits

• Employee discount
• Flexible schedule