Responsibilities

• Develop and implement comprehensive social media strategies aligned with Vitability Health's brand objectives.
• Create engaging and relevant content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Manage social media accounts, ensuring consistent brand messaging and timely responses to audience interactions.
• Monitor social media trends, analyze performance metrics, and provide insights to optimize content and strategy.
• Collaborate with internal teams to align social media efforts with overall marketing goals and campaigns.
• Stay updated on industry best practices and emerging trends to enhance the company's online presence.
• Execute paid social media advertising campaigns to drive brand awareness and customer engagement.
• Foster relationships with influencers and industry partners to amplify the brand's reach.
• Create and manage a content calendar to maintain a consistent posting schedule.
• Monitor and respond to online reviews and customer feedback, addressing inquiries and concerns in a timely manner.

Requirements

• Proven experience in social media management, preferably in the health and wellness industry.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop compelling and shareable content.
• Familiarity with social media analytics tools to track and report on key performance metrics.
• Ability to work independently and collaboratively in a dynamic team environment.