Responsibilities

• Ensure all content is on-brand, consistent in terms of style and quality and optimized for search and user experience for all channels of content including social media, mobile, video, especially short-form content.
• Map out a content strategy that supports and extends marketing initiatives, both short and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
• Capture marketing and creative content daily by photographing and filming procedures and communicating with patients and office visitors
• Edit photo/video content using Adobe Creative Suite (Photoshop, Premiere Pro) and additional creative programs and software
• Define targeted acquisition, engagement and retention marketing strategies, driving omni-channel sales and traffic with the Medical Director and Manager
• Establish editorial content strategy (Social Media Content Calendar) across search, affiliate, display and paid social channels
• Oversee the Social Media Planner leading community management efforts including; creation of original content (image and video), curation of content, copywriting, distribution, analysis and reporting
• Lead integrated marketing initiatives including; production and logistics of influencer/media events and activations
• Develop and sustain influencer relations through short and long-term brand integration opportunities and paid promotions
• Create, execute new co-op initiatives and manage existing luminary agreements with advertising partners, vendors and media

Requirements

• Video editing experience using tools such as Adobe Creative Suite (Photoshop, Premiere Pro, etc.) – This is an absolute requirement for this position
• Video camera operating experience with SLRs, GoPros including audio recording.
• Operational experience of live & instant video “Behind the Scenes” publishing tools such as Facebook Live, Instagram Stories, Periscope and Snapchat.
• Creativity in all areas of the video production process
• Ability to troubleshoot technical issues such as video file formats, digital memory storage, internet connectivity
• Accomplished writer of copy (headlines & body) for social media posts
• Some experience using social media scheduling & marketing tools preferred (e.g Ads Manager, Power Editor, Hootsuite or Social Flow)
• Team player; ability to communicate and work with all levels of personnel
• Expert technical understanding of digital marketing an ability to quickly learn new tools and resources
• Excellent copywriting and communication skills; working knowledge of best SEO practices

Preferred

• Some experience using social media scheduling & marketing tools preferred (e.g Ads Manager, Power Editor, Hootsuite or Social Flow)