Responsibilities

• Develops, maintains and governs the enterprise social media strategy, as well as platform, channel, content and/or community management sub-strategies
• Works across stakeholders to build understanding of and adhere to social media platform/account, objectives, performance goals, and content parameters
• Develops and oversees influencer strategy and program
• Partners with Marketing Analytics to establish success metrics and benchmarks and to report and monitor social media paid, organic, and influencer content
• Contributes to social media inputs in campaign strategies and integrated briefs, ensuring social media requirements are clear, actionable, and aligned to Marketing’s strategic objectives and enterprise goals
• Follows, monitors and remains current on social media trends and consumer usage bringing forward opportunities for innovation and experimentation
• Responsible for identification, assessment and adoption of new social media platforms that align with State Farm brand and business needs
• Social media partner/vendor relationship and engagement management as needed
• Social media consultation, including asset and inventory needs as part of media buying process and social compliance, governance and data needs

Requirements

• Bachelor’s degree in Marketing or a related field is preferred
• A minimum of 5 years of professional marketing experience at an agency or blue-chip organization required
• Expert knowledge of social media best practices (paid and organic) and strategic foundations
• Experience developing actionable and comprehensive social media marketing strategies across multiple platforms, accounts, and stakeholders
• Experience building and implementing influencer, brand ambassador, and/or executive visibility social media programs
• Understanding and proven application of industry standard social media success metrics and benchmarks
• Vendor and relationship management experience with social media platforms (e.g. Meta, X, TikTok)
• Skillful use of consumer, cultural and media insights to maximize social media impact
• Advanced written, verbal, and presentation skills. Ability to condense voluminous or difficult content, concepts and/or data into a consumable format.
• Previous experience from a media agency, creative agency, or prominent social media platform is preferred, but not required

Benefits

• Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
• - Potential starting salary range: $80,600 - $110,000
• - Starting salary will be based on skills, background, and experience
• - High end of the range limited to applicants with significant relevant experience
• - Potential yearly incentive pay up to 15% of base salary
• At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
• - Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• - Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• - Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• - Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!