Social Media Strategy Director

Philadelphia, PA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own social strategy and storytelling across platforms by winning client narratives, building measurement that reflects ROI, and shaping fluid cross-platform ecosystems with AI-enabled creation.

  • Lead client pitches with socially-native ideas that wow current and prospective clients and prove we live in the future.
  • Define measurement frameworks that prioritize attention, business impact, cultural resonance, and real ROI over vanity metrics.
  • Build fluid, cross-platform social ecosystems across TikTok, Meta, LinkedIn, Discord, and evolving culture.

Job Description

Responsibilities

  • Win the Room: Shine in client presentations and in new business pitches, bringing innovative, socially-native strategies that wow both current and prospective clients and prove we are living in the future.
  • Redefine Measurement: Move our agency and clients past outdated vanity metrics. Architect measurement frameworks focused on attention, business impact, cultural resonance, and actual ROI.
  • Architect Dynamic Ecosystems: Move beyond rigid monthly guides. Design fluid, responsive social systems that dictate how, where, and when we engage with communities across TikTok, Meta, LinkedIn, Discord, and wherever culture goes next.
  • Champion Modern Creation: Work lockstep with creative, media, and account teams to ideate social-first campaigns. You understand that today, strategy and creative are completely intertwined.
  • Harness New Tech: Experiment with and integrate AI tools into our social listening, ideation, and reporting workflows to make our team faster and our insights sharper.

Requirements

  • Love of socially-native big ideas: You don't just put TV spots on TikTok; you think in trends, sounds, and community behaviors.
  • Can capture an audience, with insight, storytelling and a dash of showbiz: You come to collaborate, guide, co-create and lead, all with an eye on inspiring relationships with clients, prospective clients and colleagues that never get old.
  • Algorithmic and Platform Fluency: You understand the major platforms inside and out—not just how to post, but how their algorithms actually serve content to audiences.
  • Data Storytelling: You can synthesize complex social data, social listening tools, and cultural signals into actionable insights that tell a compelling story to the C-suite.
  • Believes in “We” before “I”: You are a collaborator who elevates everyone in the room.
  • Thinks fast on feet (and typing fingers): You can navigate the speed of internet culture without breaking a sweat.
  • Endurance, resilience, and unstoppable optimism: The internet is chaotic; you bring the calm and the vision.

Preferred

  • Prior senior agency experience
  • Creator economy expertise
  • Advanced paid social strategy
  • AI proficiency

Benefits

  • Low-cost, high-quality health care options
  • Collaborative and motivated coworkers who see career development and personal development as intertwined
Mod Op logo

Mod Op

4.0 Glassdoor

We are a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. With locations in New York, Dallas, Los Angeles, Miami, Minneapolis, Kansas City, Portland, Cleveland, Philadelphia, Toronto, Canada, and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients.

Founded in 2017
Miami, Florida, USA
231 employees (72 in marketing)
80% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
11.8K
Traffic Source Mix
Search
33.3%
Direct
42.9%
Referral
14.8%
Social
7.5%
Paid
1.2%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
50 (22% of company)

Funding

Total Funding
$10.4M
Last Raise
$10.4M
Series Unknown, 4 years ago

Funding History

  • Feb 2022
    Series Unknown • $10.4M

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