Social Media Strategist (Washington, DC | Hybrid)

District of Columbia, USA (Hybrid)

$60K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own and manage a portfolio of client social media accounts, leading strategy, content production, shoots, and analytics across multiple brands.

  • Own social-first content creation and client communications
  • Lead shoots and content strategy across the DMV area
  • Translate performance insights into strategic recommendations

Job Description

Responsibilities

  • Manage approximately 5–10 client accounts across varying industries, platforms, and deliverables
  • Serve as a day-to-day client contact and manage account needs, approvals, deliverables, and deadlines
  • Develop and execute organic social strategies aligned with client goals, audiences, and brand identities
  • Develop monthly content calendars and determine the appropriate mix of photography, video, graphics, educational, and promotional content
  • Develop original content concepts and campaigns tailored to individual brands
  • Write and refine captions, social copy, SEO-focused language, scripts, hashtags, and calls to action
  • Schedule and publish content through Meta Business Suite, YouTube Studio, TikTok Studio, and comparable platforms
  • Conduct quality-control reviews to ensure accuracy, brand consistency, formatting, and platform optimization
  • Lead client calls, account check-ins, presentations, and strategy conversations
  • Develop monthly analytics reporting, interpret performance, identify trends, and translate findings into strategic recommendations

Requirements

  • Approximately 3–7+ years of relevant professional experience in social media, graphic design, digital marketing, agency work, or a related field
  • Strong graphic design capabilities and a professional portfolio demonstrating design proficiency are required
  • Portfolio demonstrating social media, design, content, and/or campaign work across multiple brands or industries
  • Ability to take a client or project from strategy and concept through creative execution and publication
  • Highly proficient in social-first iPhone content creation; DSLR and/or mirrorless camera experience is a plus
  • Strong working knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest, and other relevant platforms
  • Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software
  • Ability to independently create polished, client-ready creative rather than relying solely on templates
  • Working knowledge of paid social strategy, Meta Ads Manager, Google Ads, and GA4
  • Knowledge of AI tools within marketing and creative workflows, including Claude and ChatGPT

Preferred

  • DSLR and/or mirrorless camera experience is a plus
  • Agency experience is preferred, particularly experience working across multiple clients and industries
  • Reliable transportation and ability to travel throughout Washington, DC, Maryland, and Northern Virginia
  • Ability to occasionally accommodate early morning, evening, or weekend shoots

Benefits

  • - Flexible hybrid work environment
  • - Primarily remote work outside of scheduled shoots, collaborative work, and client obligations
  • - 10 business days of Paid Time Off
  • - Medical and dental coverage through a standard Blue Cross Blue Shield plan
  • - Discretionary retirement contributions may be offered toward an individual retirement account
  • - Professional development and certification opportunities
  • - Direct collaboration with the founder
  • - Significant autonomy over assigned client accounts
  • - Diverse portfolio of clients and industries
  • - Opportunity to shape internal processes and creative standards
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Sloane Strategy

At Sloane Strategy, we believe the best work happens through collaboration. As an extension of our clients’ teams, we immerse ourselves in their vision and goals to deliver marketing strategies that not only reflect their brand but elevate it.We are a full-service boutique agency that blends creativity with data-driven insight. From social media strategy and influencer partnerships to brand development, content creation, and performance analytics, we craft campaigns designed to capture attention and deliver measurable impact.Our approach is both innovative and detail-oriented: we refine every element until it aligns seamlessly with a client’s creative vision and unique brand identity. The result is marketing that sparks conversation, builds authentic connections, and drives long-term growth.

Founded in 2024
Washington, District of Columbia, USA
3 employees (2 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Sloane Strategy salaries

Marketing Team

Marketing Team Size
2 (67% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
3

Headcount Trend

Current headcount: ~3
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Social Media Strategist (Washington, DC | Hybrid)

Sloane Strategy · District of Columbia, USA · Hybrid