Responsibilities

• Own Musely’s organic social strategy across Instagram, TikTok, Facebook, and LinkedIn.
• Build and manage the content calendar, balancing campaigns, recurring content, cultural moments, and reactive opportunities.
• Develop social-first concepts and formats that grow reach, engagement, community, and brand awareness.
• Plan and execute photo and video shoots , including concepts, shot lists, creative direction, talent, locations, props, and production logistics.
• Shoot high-quality photography and short-form video using both professional equipment and mobile devices.
• Direct patients, doctors, executives, talent, and team members on camera.
• Handle lightweight editing and partner with our in-house designers and video editor for more complex production.
• Stay deeply immersed in social trends, internet culture, DTC brands, beauty, health, wellness, and longevity.
• Track performance, identify creative learnings, and continuously evolve the strategy.

Requirements

• 5+ years of experience in social media, content creation, brand marketing, or a related role.
• DTC brand experience required , preferably in beauty, health, wellness, skincare, or an adjacent category.
• Experience developing and executing organic social strategy for a consumer brand.
• Demonstrated experience planning and executing photoshoots.
• Strong portfolio of photography and video work you personally shot or produced.
• Experience creating short-form video for Instagram and TikTok.
• Strong understanding of Instagram, TikTok, Facebook, and LinkedIn.
• Comfortable with professional cameras and mobile-first production.
• Basic video editing skills required; design or motion skills are a plus.

Preferred

• Experience in beauty, wellness, or telehealth.
• Experience creating content with doctors, experts, patients, founders, or executives.