Responsibilities

• Own and execute Consuela’s organic social media strategy across Facebook, Instagram and TikTok
• Develop platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytelling moments
• Create and manage social content calendars that balance strategic planning with agile, trend-responsive content opportunities
• Partner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community engagement
• Identify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content strategies
• Continuously evaluate platform performance and optimize content approaches based on insights, trends, and analytics
• Concept and create compelling social-first content that reflects the Consuela brand voice, aesthetic, and spirit
• Collaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social storytelling
• Capture and produce real-time content including photo, video, Reels, TikToks, behind-the-scenes storytelling, and community-driven content
• Write engaging social copy that feels authentic, conversational, and aligned with the Consuela brand

Requirements

• 3–5 years of experience managing and growing organic social media channels for a consumer-facing brand
• Proven success creating high-performing content on Instagram and TikTok specifically
• Deep understanding of social media algorithms, platform behaviors, and engagement drivers
• Strong creative eye with experience capturing and editing social-first photo and video content
• Exceptional storytelling and copywriting skills with an ability to adapt tone across platforms and audiences
• Strong understanding of internet culture, trends, creators, and evolving social behaviors
• Highly organized with strong project management and cross-functional communication skills
• Comfortable balancing strategic planning with hands-on content execution
• Experience working in fast-paced, growth-stage environments with evolving priorities
• Passion for fashion, art, storytelling, hospitality, and creating meaningful brand experiences