Social Media Strategist

Lansing, MI

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own social content and community presence for Auto-Owners while tracking impact with platform KPIs and feedback loops from sponsorships and claims.

  • Content & voice: Own branded content across Social platforms and uphold Auto-Owners standards.
  • Engagement & issue flow: Monitor platforms, engage followers, and triage reviews with stakeholders and claims teams.
  • Performance & philanthropy: Track KPIs, report on social impact, and support regional philanthropic efforts.

Job Description

Responsibilities - Independently develop branded Auto-Owners content for review. - Curate and manage content using existing tools for all Social Media platforms. - Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform’s success. - Adopt Social Media best practices based on Auto-Owners’ standards and culture. - Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments. - Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation. - Assist with regional philanthropic efforts. Requirements - A bachelor’s degree is required. This requirement may be waived prior to education and experience at the company’s discretion. - Ability to work collaboratively on a team - Ability to use software to construct content - Competency to learn new PC tools - This statement: Please note that the ability to work in the U.S. without current or future sponsorship is a requirement. Preferred - B-to-B and/or B-to-C social media content creation experience preferred. - Underwriting or claims experience helpful. - Enjoys interacting with people to provide surprise and delight experiences. Benefits - friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. - competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs - generous paid time off including holidays, vacation days, personal time, and sick leave
Auto-Owners Insurance logo

Auto-Owners Insurance

We are a team of hard working associates and local, independent agents who are proud to be among the nation's largest insurers of Life, Home, Car, and Business; and consistently ranked as a Fortune 500 company since 2002.Our guiding core values lead us to success and have helped us achieve many industry service awards.Careers:As an Auto-Owners associate, you have the opportunity to thrive in our environment, while benefiting from a workplace that is stable, profitable and invests in you. Some perks you enjoy as an Auto-Owners associate include: • Less than a 40 hour work week • Educational opportunities • On-site dining (Lansing location) • Professional growth opportunitiesTo view employment opportunities with Auto-Owners Insurance, please go to: http://www.auto-owners.com/career-center/career-opportunities*Privacy information: https://www.auto-owners.com/privacy

Founded in 1916
Lansing, Michigan, USA
5.4K employees (265 in marketing)
Auto-Owners Insurance logo

Social Media Strategist

Auto-Owners Insurance · Lansing, MI