Responsibilities

• Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
• Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
• Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
• Build meaningful connections and encourage loyalty through proper dialogue and messaging.
• Moderate user-generated content and messages in accordance with company and community policies.
• Create and implement a social media marketing plan and content calendar.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
• Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Develop and create monthly reporting to be shared with internal team members, to include analytics and competitor research.
• Works with departments to answer all questions/issues on social channels in a clear and timely manner, and to ensure accurate promotion of department/property content and information.
• Develop and enforce social media guidelines and/or best practices to be shared internally.
• Stay current with social media trends and best practices.
• Writing, developing, recording, and editing videos for use online.
• Be a featured face in the content! Represent Grand Casino on social channels through on-camera video features.
• Assists in performing regular updates to Grand Casino website.
• Assist in the creation and scheduling of digital assets and signage, as necessary.
• Assist in developing interactive email content to be sent to the consumer database.
• Other duties that are related to this role.