Marketing & Social Media Coordinator

Houston, TX (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own coordinating digital marketing campaigns and projects across social, website updates, assets, and reporting, with a 90-day development plan to expand into integrated campaigns.

  • Manages project timelines and assets
  • Supports email, website, and paid media execution during onboarding

Job Description

Responsibilities

  • Social Media Execution
  • - Support execution of product launches, promotions, events, and broader marketing campaigns.
  • - Coordinate marketing projects, timelines, assets, approvals, and deliverables.
  • - Assist with gathering and organizing photo, video, product, and campaign assets.
  • - Maintain marketing calendars and help ensure projects remain on schedule.
  • - Support dealer, ambassador, event, and internal marketing initiatives as needed.
  • - Work closely with the Director of Marketing and broader team to execute established brand and campaign direction.
  • General Marketing Support
  • - Assist with basic website content updates and product information as needed.
  • - Support preparation of presentations, reports, marketing materials, and internal communications.

Requirements

  • 2-4 years of experience in marketing, brand marketing, digital marketing, or related roles.
  • Strong communication, organization, and project management skills with the ability to manage multiple initiatives simultaneously.
  • Creative mindset with strong attention to detail and brand consistency.
  • Ability to work independently while collaborating effectively within a cross-functional team environment.

Preferred

  • Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred.
  • Experience within the outdoor, hunting, or archery industry preferred.
  • Strong understanding of company products, brand positioning, and consumer behavior preferred.
  • Experience with marketing platforms such as HubSpot, Klaviyo, GA4, Meta Ads Manager, Google Ads, Shopify, WordPress, or similar systems is a plus.
  • Strong understanding of integrated marketing strategy, digital marketing, analytics, and consumer engagement is a plus.
  • Working knowledge of SEO, paid media, marketing automation workflows, and website content management is a plus.
Bowtech Archery logo

Bowtech Archery

2.6 Glassdoor

Bowtech products are the solution in premium archery equipment, built to meet the needs of every archer.A leading manufacturer of premium archery products, Bowtech distributes worldwide through a wide range of channels and outlets. Current production locations include Oregon, Montana, and Canada. These strategically positioned facilities deliver best-in-class service and support for both dealers and consumers.As the master brand behind a portfolio of industry-leading archery equipment, Bowtech unifies a group of performance-driven brands focused on accuracy, reliability, and durability. This includes the most accurate compound bows for nearly every archer through Bowtech and Diamond, and a full suite of accessories under Black Gold Premium Accessories, including Black Gold sights, TightSpot quivers, and Ripcord arrow rests.

Founded in 1999
Eugene, Oregon, USA
83 employees (9 in marketing)
0% recommend to a friend

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

See all Bowtech Archery salaries

Marketing Team

Marketing Team Size
9 (11% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity

Funding History

  • Jun 2013
    Private Equity

Traffic Signals

Monthly Visitors
61.8K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
61%
Direct
14.3%
Referral
1.5%
Social
11.4%
Paid
10.1%

Headcount Trend

Current headcount: ~83

Recent News

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Marketing & Social Media Coordinator

Bowtech Archery · Houston, TX · On-site