Responsibilities

• shape and elevate our social media presence, owning full-cycle content creation while driving the next wave of brand engagement
• not just in showcasing stunning visuals, but also in building a passionate community
• setting new standards for social media in the beauty industry
• thrive in front of the camera, loves producing eye-catching content, and is ready to make a major impact on a fast-growing company
• create content across platforms including TikTok and Instagram, filming, editing, and starring in social content
• manage UGC or influencer programs and work directly with creators
• collaborate with cross-functional teams, including paid media and marketing
• trendspotting, storytelling, and leveraging analytics for performance improvement
• highly organized, proactive, and able to manage multiple priorities in a fast-paced environment
• willing to travel occasionally for events, photoshoots, and brand activations

Requirements

• 2+ years of experience in social media, content creation, or similar roles (beauty industry experience highly preferred)
• Demonstrated experience filming, editing, and starring in social content, especially TikTok and Instagram
• Strong alignment with a clean, minimal aesthetic
• Confident, camera-ready personality eager to represent the brand in public-facing content, TikTok Lives, and more
• Experience managing UGC or influencer programs and working directly with creators
• Adept at trendspotting, storytelling, and leveraging analytics for performance improvement
• Highly organized, proactive, and able to manage multiple priorities in a fast-paced environment
• Willingness to travel occasionally for events, photoshoots, and brand activations
• Strong portfolio showcasing personal and/or brand content creation capabilities
• Experience collaborating with cross-functional teams, including paid media and marketing

Preferred

• Beauty industry experience highly preferred