Social Media Specialist

Pennsylvania, USA (Unknown)

$25/hr – $35/hrEntry LevelFull time

Posted 1 day ago

Job Summary

Own end-to-end social media content creation from concept to publishing, driving engagement and leads across platforms, with a focus on video production, copy, and brand storytelling.

  • Create and edit multi-platform content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile
  • Collaborate with office and leadership teams to align content with company goals

Job Description

Responsibilities

  • Create engaging social media content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile.
  • Shoot high-quality photos and short-form vertical videos for Reels, TikTok, Facebook, and YouTube Shorts.
  • Edit videos using CapCut, Adobe Premiere, Canva, or similar software, including captions, music, transitions, hooks, and branding.
  • Write engaging captions, headlines, calls-to-action, ads, emails, and website content that sound natural and encourage action.
  • Turn everyday company activities and customer experiences into compelling stories that connect with our audience.
  • Create clean, professional graphics for promotions, educational content, before-and-after posts, hiring campaigns, seasonal offers, and other branded content.
  • Understand how content should be adapted for different platforms and audiences.
  • Identify opportunities to increase engagement, brand awareness, leads, and customer interaction.
  • Stay current with social media trends, content formats, and platform best practices.
  • Work collaboratively with the office and leadership teams to develop content that supports company goals.

Requirements

  • Strong writing and communication skills with excellent attention to detail
  • Experience creating social media content for multiple platforms
  • Comfortable taking photos and shooting short-form video
  • Experience with CapCut, Adobe Premiere, Canva, or similar editing/design tools
  • A good eye for clean, professional, engaging visual content
  • Strong storytelling skills and the ability to turn everyday moments into interesting content
  • Understanding of social media marketing, target audiences, customer pain points, offers, and lead generation
  • Ability to distinguish between content that generates views and content that generates business
  • Highly organized, creative, dependable, and able to manage multiple projects
  • Comfortable working in a professional office environment and collaborating with a team

Benefits

  • Competitive pay: $25 - $35/hour with weekly pay!
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and paid holidays
  • Company-paid life and disability insurance
  • Paid training and professional development
  • Opportunities for career growth and advancement

Salaries

Posted range

$25/hr – $35/hr

Taken straight from the job posting.

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Social Media Specialist

Sila Heating & Air Conditioning · Pennsylvania, USA · Unknown