Social Media Specialist - Outback
Tampa, FL (Hybrid)
Posted 6 days ago
Job Summary
Own social listening, content planning, and community engagement to drive brand relevance and guest outcomes; partner with agencies and cross-functional teams to translate insights into action, plan content, and measure performance.
- Translate insights into actionable recommendations that impact brand relevance and business results.
- Lead content planning and proactive engagement with communities across platforms.
Job Description
Responsibilities
- Social Listening & Insights
- Monitor social conversations to identify emerging trends, cultural moments, consumer conversations, competitive activity and brand sentiment.
- Translate social listening insights into actionable recommendations that impact support driving brand relevance, and business results.
- Track and share competitive activity and industry trends that may influence Outback’s social strategy, content planning or guest engagement opportunities.
- Surface recurring guest feedback and partner with cross-functional teams to influence business decisions.
- Lead timely content opportunities to join trending conversations to drive relevancy for Outback
- Proactive Community Engagement
- Engage with creators, fans, and online communities to drive two-way conversations and increase positive brand visibility
- Identify and respond to organic brand mentions, user-generated content, and trending conversations in a timely and authentic tone
- Escalate guest concerns and collaborate with Guest Relations when necessary.
Requirements
- BA/BS in Marketing, Advertising, Public Relations, Communications or a related field
- Minimum of 1 year of relevant social media marketing experience with hands on knowledge of social platforms including Instagram, Facebook, X, Pinterest, LinkedIn, TikTok, and Reddit.
- Proficient in relevant social channels, including Meta, X, TikTok and Reddit
- Experience with Social Media Management tools to monitor conversations, manage engagement, and support reporting.
- Strong written and verbal communication skills
- Collaborative and able to work with a cross-functional team.
- Organized and able to handle multiple projects and timelines to successful completion.
- Analytical thinker who can gather insights, identify patterns, and develop clear recommendations
- Ability to create and deliver clear presentations that communicate insights, recommendations and results.
Benefits
- Bloomin' Brands offers benefits such as medical, dental, vision, and 401k. Further details around eligibility and additional benefit offerings can be found at BloominBrandsBenefits.com
Bloomin' Brands
Since the first Outback Steakhouse opened, our family of brands has expanded to include Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse & Wine Bar. Together, these unique, Founder-inspired restaurants make up Bloomin' Brands, Inc. Today, we are one of the world's largest casual dining companies with approximately 64,000 Team Members and more than 1,450 restaurants worldwide. Bloomin’ Brands, Inc. is a company of restaurants, not a restaurant company. Our brands were founded by people who have a genuine passion for food and a desire to share hospitality with others. Our focus on quality extends beyond the food and service we provide to our guests – Our People are what set us apart and they are at the center of everything we do!
Marketing Team
Funding
Funding History
- Aug 2023Post IPO Equity
