Responsibilities

• Research, plan, and manage the district’s social media strategy in partnership with fellow staff storytellers and the external relations administrator.
• Create, curate, and manage all published content (images, video, written, audio/podcast, and/or more) on social media.
• Work with internal and external stakeholders to collaborate on ideas to ensure the social media strategy is executed.
• Monitor, listen, and respond to stakeholders per social media policy.
• Monitor the latest trends on social media to improve strategy and provide recommendations on how to best leverage new tools and services.
• Compile data across several social media platforms and create weekly, monthly, and annual reports, including analysis for insights and future strategy development.
• Train other staff on social media guidelines, policy, and best practices.
• Increase awareness of positive district news by writing stories and features for various platforms.
• Assist with special functions, activities, and events to promote the district, staff, and students.
• Develop photo and video content for use across district communication channels.

Requirements

• Bachelor’s degree in public relations, journalism, communications, or a related field.
• Three years or more of professional experience in communications, public relations, journalism, or a related field.
• Understanding of social media management and best practices on district-approved social media sites (Facebook, X, Instagram, YouTube, LinkedIn, and NextDoor).
• Excellent interpersonal and oral/written communication and public relations skills.
• Operating knowledge of Microsoft Office and Adobe Creative Suite tools such as Photoshop, Premiere, InDesign, and Illustrator.