Responsibilities

• Design, develop, and execute a variety of external client-facing campaigns, along with internal agency marketing and outreach initiatives.
• Research, compile, and synthesize complex information and/or technical health concepts into compelling social media campaigns and outreach.
• Lead audience segmentation and targeting approaches, applying a strong understanding of content nuances and end user personas.
• Work alongside project teams to create campaign timelines, calendars, and schedules.
• Demonstrate knowledge across a variety of social media platforms to deliver impactful and engaging content focused on project or client outcomes.
• Partner with graphic designers and copywriters to ideate, develop, refine, and perfect content messaging and visuals.
• Co-create impactful storytelling concepts and ideas through the lens of intended target audiences.
• Apply prescribed client branding standards and accessibility requirements across all content collateral.
• Explore and recommend innovative and captivating mediums, selecting and deploying the methods that generate the highest impact.
• Coordinate with data analysts to track key engagement metrics. Oversee the development of data-driven campaign adaptations.

Requirements

• 3+ years of professional experience developing and executing social media campaigns.
• Expertise across social media platforms, including X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok.
• Strong working knowledge of social media principles, including content creation, audience engagement, hashtags, trends, and platform-specific content.
• Excellent organizational skills and ability to manage multiple assignments and deadlines.
• Demonstrated creativity and interest in developing video or digital content for social media platforms.
• Excellent writing, editing, and storytelling skills.
• Professional judgement when representing an organization publicly on social media.
• Background in public health communications, graphic design, or similar.

Preferred

• Bachelor’s degree in communications, journalism, marketing, public relations, or similar field.
• Located within a commutable distance to offices in Rockville, MD.
• Experience supporting federal, state, or local government clients.
• Background in technology, environment, or transportation industries.