Responsibilities

• Develop creative concepts, hooks, and content series that capture attention, educate, entertain, and build trust.
• Shoot, edit, and produce engaging short-form video and photo content.
• Capture authentic footage with technicians, customers, and branches: treatments, pest discoveries, before-and-afters, customer experiences, and behind-the-scenes moments.
• Research and identify relevant trends, formats, and storytelling opportunities worth adapting to Mira.
• Handle everyday editing independently and collaborate with our creative team on more advanced production.
• Own Mira's corporate Instagram, Facebook, TikTok, and YouTube Shorts accounts.
• Plan, produce, schedule, and publish a consistent stream of engaging content.
• Develop platform-specific hooks, captions, formats, and calls to action.
• Continuously test creative concepts and improve based on reach, retention, engagement, and audience response.
• Build an authentic, recognizable brand voice across every platform.

Requirements

• 2+ years of experience creating short-form social media content for a business or brand.
• Strong portfolio demonstrating content you personally filmed, edited, or produced.
• Excellent creative instincts, storytelling ability, and understanding of hooks and audience retention.
• Proficiency in CapCut, Adobe Premiere Pro, or similar editing tools.
• Understanding of Instagram, Facebook, TikTok, and YouTube Shorts.
• Strong communication, organization, and project management skills.
• Willingness to travel occasionally to branches and technician job sites.
• Comfortable in the field. You're happy filming on job sites, directing non-professional talent, and occasionally appearing on camera yourself.
• Finisher. You can independently turn an idea into finished, published content without waiting to be told what to make next.
• Owner's mindset. You run the accounts yourself, build the systems behind them, and own the results.

Preferred

• Experience in home services, consumer services, or multi-location businesses.
• Experience developing UGC-style content or direct-response advertising creative.
• Experience managing brand social media accounts.
• Familiarity with social media analytics and content performance optimization.
• Experience creating content systems or coordinating footage from distributed teams.

Benefits

• Comprehensive benefits package: health, dental, vision, life, and disability insurance, with 401(k) matching
• Paid time off