Responsibilities

• Content & Channel Ownership: Own day-to-day content planning, creation, and publishing for JBL, Harman Kardon and other portfolio brands across Instagram, Facebook, TikTok, and YouTube or other platforms as they become relevant and necessary.
• Content Calendar: Build and maintain a global content calendar, coordinating with regional social leads to align and localize content across markets.
• Campaign Development: Maintain relationships with regional/global agencies, writing briefs, manage and coordinate creators.
• Global Strategy: Making sure that the regions are aligning with the global social media strategy and brand guidelines and guardrails
• Community Management: Manage day-to-day community engagement and monitoring, ensuring timely, on-brand responses across channels.
• Platform Strategy: Partner with the Group Social Media Director on channel strategy, platform best practices, and emerging trend adoption (e.g., Reels, Shorts, TikTok formats).
• Performance Analysis: Track and report on content and channel performance, translating metrics into clear, actionable recommendations.
• Cross-Functional Collaboration: Coordinate with creative, PR, ecommerce, and regional marketing teams to ensure consistent messaging and brand persona.
• Governance & Playbooks: Support the development of social governance frameworks, brand voice guidelines, and platform-specific playbooks used across the Group.
• Creator & Influencer Support: Support influencer and creator partnerships and campaign amplification across owned channels.
• Crisis Communication: Support protocols for managing sensitive community situations and escalations across social platforms.