Responsibilities

• Lead content planning decisions across assigned brand(s), applying a strong understanding of industry seasonality, observances, and promo calendars.
• Determine trends in top-performing content, create lookalike content, and identify new content to test.
• Oversee monthly promoted social budgets, including updates and rollovers, and ensure adherence to overall budget limits; coordinate budget-related communications with brand partners.
• Analyze online conversations about brand and industry, and monitor competitor social media communities and channels, to sharpen target audience insights.
• Monitor and analyze competitor social media communities and social channels.

Requirements

• Ability to lead content planning decisions with a strong understanding of the social media channel and it’s mediums.
• Strong relationship management skills, able to serve as primary liaison on projects.
• Experience overseeing and forecasting monthly paid social budgets by brand and audience.
• Experience with Adobe Analytics, Meta Ads Manager, and LinkedIn Campaign Manager
• Strong enthusiasm for learning, with a habit of asking good questions and thriving in a fast-paced, collaborative environment
• 3-5 years of experience in social media management (with portfolio)
• Bachelor's degree in communications, marketing, digital marketing, public relations, or a related field, or relevant experience

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs