Responsibilities

• Post/curate WFAA’s corporate presence on social media platforms; interact with constituents on social platforms to support marketing and customer service priorities.
• Extend marketing strategy into digital and social touch points.
• Engage in conversations with alumni to increase brand affinity, engagement and likelihood of alumni involvement in WFAA activities.
• Apply technology and analytics to identify trends and deliver superior customer service to key constituents in social media.
• Manage editorial calendar for digital content on corporate websites and social media accounts.
• Curate key messages on uwalumni.com homepage and other key landing pages;
• Social media: Emphasis on Facebook, Twitter, LinkedIn and Instagram.
• Ensure digital content schedules align with email and other scheduled marketing efforts.
• Strategize, develop and execute concepts and plans for digital content.
• Create meaningful storytelling and curate digital content including writing, digital photography and video.

Requirements

• Bachelor’s degree with emphasis or certifications in Mass Communications, Marketing, Journalism, Public Relations or related field OR equivalent professional experience
• 1+ year(s) experience producing digital content and managing social accounts for a small-medium sized organization
• Experience with Microsoft Office; Social media platforms and management suites; WordPress; Google Analytics; Adobe Creative Suite
• HTML and CSS experience
• Strong journalistic, storytelling and marketing intuition; ability to identify and react to trending topics
• Strong written and oral communications skills; demonstrated creativity and attention to detail
• Demonstrated ability to produce and publish content for the web

Preferred

• HTML and CSS experience

Benefits

• The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer
• We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service