Social Media Specialist

Saint Charles, MO (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Lead social strategy and content across multiple B2B brands to grow reach and engagement.

  • Own cross-brand storytelling, content creation, and calendar planning across formats.
  • Must-have: 2–3 years in social media with proven results
  • Standout: Experience coordinating with internal teams and partners to extend reach

Job Description

Responsibilities

  • Develop social media strategies that use storytelling to showcase brand personality, customer success stories, and business impact.
  • Manage social media channels across our brands, maintaining a consistent brand presence, voice, and visual identity.
  • Use audience data, platform trends, and content performance metrics to shape what we post and when.
  • Plan and run organic and paid campaigns using proven strategics and data to continuously optimize campaign performance.
  • Work with internal teams and external partners to keep messaging aligned and give campaigns more reach.
  • Monitor and report on content and campaign performance, with clear takeaways and recommendations on what to do next.
  • Stay current on platform updates, emerging formats, and best practices so our content stays relevant and sharp.
  • Lead the creation of social content across formats, including video, graphics, images and copy.
  • Assist with other team projects and initiatives as assigned.

Requirements

  • 2-3 years in social media, content creation, or a similar role; B2B experience is a plus.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field; or equivalent work experience.
  • Experience building and managing social strategies across multiple brands, with results that connect to broader business goals.
  • Strong storytelling instincts and the ability to bring brand narratives to life across formats, including video, graphics, and copy.
  • Excellent written and verbal communication skills, with confidence collaborating cross-functionally and engaging internal and external stakeholders.
  • Strong grasp of audience behavior and platform trends, with experience using performance data to improve content and campaigns.

Preferred

  • experience launching or growing social channels for a new or emerging brand

Benefits

  • A dynamic, fast-paced, fun and inclusive work environment (with always-stocked snacks and beverages!)
  • Annual company parties and fun team events
  • Growth and development opportunities
  • Hybrid work arrangement (3 days in-office/2 days remote)
  • Monthly team celebrations and luncheons
  • Excellent offerings under our group benefit plans for medical, dental, vision, FSA, etc.!
  • 401K plan with a company match of up to 4%
  • Generous Paid Time Off (PTO) plus 13 paid holidays
FTL Finance logo

FTL Finance

FTL Finance provides hassle-free customer financing solutions to home improvement contractors and their customers. By partnering with FTL, contractors get access to dedicated technical support, comprehensive finance training, robust digital tools, and a wide selection of home improvement and residential HVAC financing programs for homeowners with all types of credit.Founded in 1996, FTL Finance has helped thousands of hardworking contractors across the U.S. boost sales, increase their average ticket sizes, and grow their businesses. Read our latest insights and advice on our blog: https://bit.ly/39PMwog

Founded in 1996
St Charles, Missouri, USA
54 employees (9 in marketing)

Marketing Team

Marketing Team Size
8 (15% of company)

Traffic Signals

Monthly Visitors
30K
Traffic Source Mix
Search
27.6%
Direct
65.8%
Referral
5.3%
Social
0.2%
Paid
1%

Headcount Trend

Current headcount: ~55
FTL Finance logo

Social Media Specialist

FTL Finance · Saint Charles, MO · Hybrid