Responsibilities

• A new social channel for Cato’s educational programs, from account setup to established presence
• Driving registrations for Cato Courses, Cato’s online learning platform built around the policy questions shaping the world right now
• Driving attendance and geographic reach for Cato University, the Institute’s premier in-person series for college and graduate students
• Promotion and outreach that drives applications to the Internship Program and the Research Associate Program, which place students and early-career talent alongside working Cato scholars
• Attendance at Student Briefings, which bring students face to face with the ideas behind the policy questions of the moment
• Sphere Education Initiatives’ existing channels, including continued audience growth among educators
• A documented voice, tone, and look and feel for the new channel, developed together with program owners and the marketing team, so the whole team is aligned
• Promotional priorities across five student programs sharing one channel, plus a distinct editorial approach for each audience knowing exactly who is on the other side of each post is the job
• Stay ahead of platform changes and format shifts, and perform other duties as assigned
• Audiences of curious, like-minded people who came for a good post and stayed for the ideas

Requirements

• A strong understanding of, and alignment with, libertarian or classical liberal principles is required
• Minimum of 3 years managing social media accounts across multiple platforms, with demonstrated growth results
• Direct experience owning social channels, in the nonprofit or for-profit space
• Proficiency with video editing software such as Adobe Premiere Pro, and experience producing social-first video with captions and strong hooks
• Skill in writing platform-appropriate copy for distinct audience segments
• Strong command of social analytics and reporting, plus management platforms such as Buffer, Hootsuite, or Sprout Social
• Ability to coach individuals toward a strong on-camera presence
• Strong editorial judgement, comfort translating complex policy content into clear and compelling posts, and the ability to identify the moments, ideas, people, and conversations worth joining
• Working knowledge of LLM AI tools
• Strong project ownership, with the judgment to prioritize across competing programs and stakeholders

Benefits

• Medical, dental, and vision insurance
• Employer contribution to a Health Savings Account (HSA)
• Generous vacation and sick leave
• Paid parental leave
• Employer-provided life and disability insurance
• 401(k) with employer match
• Transit/Parking benefits
• Pet discount plan