Social Media Specialist

Virginia Beach, VA (On-site)

$50K/yr – $55K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own ECPI University’s social voice by planning, creating, and publishing content across campuses; drive storytelling through platform-specific campaigns, shoots, and editorial calendars, using data to inform decisions and align with brand and enrollment goals.

Job Description

Responsibilities

  • You’ll oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels.
  • This includes developing platform-specific content, managing the editorial calendar, coordinating shoots across campuses, and working with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.
  • You’ll stay current on platform trends, use performance data to inform content decisions, and collaborate with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred
  • Strong writing skills and the ability to adapt voice across platforms and audiences
  • Strong content creation skills, including photography, short-form video, basic editing, and social copywriting
  • Comfort being on camera and helping others feel comfortable participating in social content
  • Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations
  • Experience building influencer, ambassador, student, alumni, or community partnerships
  • Comfort with analytics tools and social media management platforms
  • Experience with community management, including monitoring and responding to comments and reviews
  • Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues
  • A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media

Benefits

  • ECPI University offers a comprehensive benefits program built to support your health, wellbeing, and work/life balance. Learn more here.
  • A collaborative, innovative environment where your creativity drives real impact, competitive compensation and benefits, and room to grow within a mission-driven organization.
ECPI University logo

ECPI University

According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years. ECPI University students, however, do earn their degrees in less than half that time! Most of our graduates DO earn their bachelor’s degree in 2.5 years or less!At ECPI University, our supportive faculty and staff are dedicated to your success from the moment you arrive on campus. Our tradition of hands-on, student-centered education is an effective way to build skills, and our flexible, accelerated programs are designed to accommodate your schedule. From student support services to employer partnerships, ECPI University is committed to our students’ success.We have campuses throughout Virginia, North Carolina, South Carolina, Florida and Online!

Founded in 1966
Virginia Beach, Virginia, USA
3.2K employees (35 in marketing)

Salaries

Posted range

$50K/yr – $55K/yr

Taken straight from the job posting.

See all ECPI University salaries

Traffic Signals

Monthly Visitors
332.9K
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
43.4%
Direct
44.3%
Referral
9.3%
Social
1.2%
Paid
1.8%

Headcount Trend

Current headcount: ~3.2K
ECPI University logo

Social Media Specialist

ECPI University · Virginia Beach, VA · On-site