Social Media Specialist / Digital Content Producer

Arlington, VA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the social content engine across platforms, shaping compliant messaging, real-time crisis support, and data-driven improvements to grow followers and engagement.

  • Content & Brand: plan, publish, and design visuals for consistent social presence.
  • Analytics & Strategy: monitor trends, measure campaigns, and translate data into actionable improvements.
  • Operations & Compliance: manage calendars, on-call coverage, and coordinate with public affairs while maintaining secure messaging.

Job Description

Responsibilities

  • Manage and optimize content across all major social media platforms (e.g., Facebook, Twitter/X, Instagram, LinkedIn, TikTok, YouTube, Rumble, Truth Social, and emerging platforms) to ensure consistent branding and audience engagement.
  • Capture high-quality photos and shoot videos during events, press briefings, and other departmental activities.
  • Edit videos using Adobe Creative Suite (e.g., Premiere Pro, After Effects) to create polished, professional content for social media distribution.
  • Design and produce eye-catching social media graphics using tools like Adobe Photoshop, Illustrator, or Canva.
  • Collaborate with the team to plan and maintain the content calendar, including brainstorming ideas, scheduling posts, and analyzing performance metrics.
  • Monitor social media trends, respond to audience interactions, and provide real-time support during crises or high-visibility events.
  • Assist in developing strategies to increase follower growth, engagement rates, and overall digital presence while adhering to security and compliance guidelines.
  • Analyze social media data and metrics to identify trends, measure campaign effectiveness, and inform future strategies.
  • Work closely with other public affairs team members, subject matter experts, and leadership to ensure consistent and accurate messaging.
  • Provide on-call support for nights and weekends on a rotational basis with the team, ensuring 24/7 coverage for time-sensitive communications.

Requirements

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent experience).
  • Proven expertise with current social media platforms, including analytics tools (e.g., Hootsuite, Sprout Social, or platform-native insights).
  • Proficiency in photography and videography, with hands-on experience using professional cameras and equipment.
  • Advanced skills in video editing with Adobe Premiere Pro and other Adobe tools.
  • Experience creating social media graphics and visual content.
  • Strong organizational skills for assisting with content calendar planning.
  • Ability to work in a secure, government environment; U.S. citizenship and eligibility for security clearance (Public Trust) are required.
  • Core hours: 0800–1600 (8:00 AM–4:00 PM), Monday through Friday.
  • On-call support is required for nights, weekends, and holidays on a rotational basis with the team.

Preferred

  • 5+ years of experience in social media management, preferably in marketing, communications, public affairs, government, or military settings.
  • Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
  • Ability to thrive under pressure and adapt to rapidly changing priorities.
  • Ability to work independently and as part of a team.
6 Mile Runs logo

6 Mile Runs

6 Mile Runs provides digital and creative solutions to private and public sector customers. Our qualified team and strategic partners manage every aspect of pre-production, production, and post-production processes.Think of us for Communications, Messaging Strategy, Graphic Design, Web Design, Video Production, Presentation Design, Infographic, Packaging Design, Print Production, and Agency Producer services.6 Mile Runs has SBA 8(a) certification. Our firm is also certified Minority Business Enterprise (MBE) with New York State, New York City, the State of Maryland, and the National Minority Supplier Development Council (NMSDC).

New York, New York, USA
6 employees (4 in marketing)

Traffic Signals

Monthly Visitors
559
Traffic Source Mix
Search
32.1%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
1.9%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)