Responsibilities

• Plans and optimizes daily DFW social media presence across social media platforms through timely, relevant and engaging content aligned with the DFW social media strategy and airport objectives.
• Adhering to brand guidelines, and as part of a cross-functional Communications and Marketing team, builds integrated material that can be developed into multimedia content for multiple platforms, including social media, internal platforms and external sites.
• Maintains and populates the social media publishing calendar.
• Analyzes social media data, alongside researching relevant trends and practices, to develop more effective campaigns and content.
• Assists with developing, proofing and editing of omnichannel communications and associated visual content, including graphics and videos.
• Assists with project-specific paid advertising initiatives to drive reach and engagement.
• Receives and responds to social media inquiries, preparing messaging statements and researching information.
• Monitors habits of DFW’s social media following to suggest ways to reach a broader audience and achieve higher engagement.
• Maintains and updates both internal and external knowledge-based systems.
• Leads vendor coordination to maintain social media agent response quality and handle customer escalations.

Requirements

• Bachelor’s degree in business administration, communications, journalism, or related field.
• Three (3) or more years of experience in paid social, managing social media and/or related digital channels.
• Knowledge of the principles and practices of social media programs operated by a corporate, business or government entity.
• Knowledge of running a paid social campaign.
• Knowledge of and hands-on experience with social media tools that relate to scheduling, listening, engagement, analytics and knowledge base resources.
• Knowledge of project management and planning.
• Excellent writing, editing and communication skills and ability to tailor messaging for different platforms and in a timely manner.
• Knowledge and ability to capture and edit visual content, including photos and videos.
• Skill in the preparation of social media reports and analysis.
• Ability to keep up to date on latest social media trends and best practice techniques.

Preferred

• Experience in a travel-related, transportation, aviation or government organization.
• Experience with advanced digital advertising tactics such as performance display, Facebook/Instagram retargeting, as well as Search Engine Marketing (SEM).
• Experience in an organization with a focus on customer service.
• Experience with multimedia composition and editing, including photo and video editing skills.
• Certifications and training in any social media, communications or digital marketing disciplines.
• Experience with social listening tools like Sprout Social, Rival IQ, or Hootsuite.
• Experience with social media management and scheduling tools like Sprinklr or Loomly.