Responsibilities

• Own organic social for a root-cause health brand. You are the single owner of Detox Nation’s organic presence across Instagram, TikTok, LinkedIn, YouTube, Facebook, X, and Pinterest (strategy, calendar, publishing, and community) while protecting our educational, grounded voice.
• Drive short-form video. Short-form video (Reels, TikTok, Shorts) is the core of how we reach new audiences. You own its strategy and execution from scripting and repurposing or existing content to optimizing for watch time and retention.
• Apply health-compliance judgment. Our content educates on sensitive health topics. You know how to make it compelling without fear-based hooks, overpromised outcomes, or non-compliant medical claims and you flag risk early.
• Platform management & growth. Run Detox Nation’s organic presence across Instagram, TikTok, LinkedIn, YouTube (with the YouTube Assistant), Facebook, X, and Pinterest (with the Pinterest Manager). Develop platform-specific strategies to grow followers, reach, and engagement with a high-trust, mission-aligned audience, optimizing against analytics and audience behavior.
• Content & short-form video. Plan, create, and publish on-brand content (posts, stories, Reels/Shorts/TikToks, video clips, and Lives as appropriate). Repurpose blogs, course content, emails, and podcasts/talks into educational short-form and long-form video that holds attention while keeping Sinclair Kennally’s voice and credibility intact, and stay current on platform best practices without trend-chasing.
• Calendar & campaign alignment. Build and maintain a content calendar aligned with campaigns, launches, and educational priorities, coordinating with Copy, Design, and marketing leadership for clean, consistent execution.
• Community & compliance. Monitor and engage with the community (with assistance), moderating for misinformation, hostility, and compliance risk, and escalating sensitive health questions appropriately. Ensure all content adheres to brand guidelines and health/wellness compliance standards (no medical claims, fear-based messaging, or overpromised outcomes) and flag risks early, especially on TikTok.
• Traffic, leads & reporting. Drive traffic to blogs, educational resources, and offers; support launches and promotions organically; and partner with Paid Media to identify high-performing organic content for amplification. Track engagement, reach, follower growth, watch time and retention, and click-throughs, and report on what’s working, what’s not, and what’s being tested next.