Responsibilities

• Own the full lifecycle of Cohesity's employee advocacy program: strategy, platform management, content, enablement, and growth
• Develop and execute a program roadmap that increases employee awareness, drives participation, and scales as the company grows
• Create structured onboarding and ongoing trainings so employees understand why advocacy matters, how to do it well, and how to build their own professional presence on social
• Design creative contests, challenges, and recognition programs that make participation feel rewarding, not like another ask from corporate
• Think outside the standard playbook. Bring fresh ideas for how to engage employees across regions, functions, and levels
• Write posts employees genuinely want to share, content that leads with their perspective, not just the company's
• Partner with PR, HR, employer branding, and sales to embed advocacy into key company moments and campaigns
• Track program performance across shares, engagement, reach, and participation, and use that data to keep improving

Social Media Content

• Create and schedule content for employees to share across LinkedIn, X, Instagram, and other relevant channels
• Write copy for employees to share with their networks that's on-brand, clear, and built for the platform it lives on
• Support campaign development across product launches, events, and key company milestones
• Experiment with formats, video, carousels, short-form, to find what employees want to share
• Stay current on platform changes, social trends, and what's working in B2B tech

Analytics & Optimization

• Track and report on social performance, advocacy metrics, and content engagement
• Test posting times, formats, and messaging to improve reach and results
• Bring recommendations that are grounded in data, not just gut feeling

Requirements

• 2-4 years of experience in social media, content marketing, or employee advocacy
• Proven ability to build or meaningfully grow a program, not just maintain one
• Strong writing skills, you can adapt your voice by platform, audience, and context
• Real familiarity with LinkedIn and other B2B-relevant social platforms
• Hands-on experience with advocacy or social media management tools (Sociabble, Sprout Social, Hootsuite, or similar)
• Comfort with social analytics and a genuine interest in using data to improve your work
• Bachelor's degree in Marketing, Communications, or a related field preferred
• Must have English language proficiency (Can interact with a degree of fluency when speaking, reading, and writing in a professional and specialized setting)
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making

Nice to Have

• Experience designing and running employee trainings, enablement sessions, or ambassador programs is a plus
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making

Benefits

• health and wellness benefits
• vacation
• paid holidays and refresh days
• 401(k) retirement plan
• life and disability insurance coverages
• other benefits the Company may offer from time to time