Own social content and community strategy for Canon’s cinematic audience, shaping multi-channel content, trend-driven experiments, product-launch support, and ambassador programs to drive engagement and growth.

• Content Creation & Strategy: Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels
• Cinema Community Management: Take the lead on managing our cinema-focused Instagram handle. You will be responsible for engaging with the professional filmmaking community and showcasing high-end production workflows
• Trend Analysis: Proactively brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation
• Growth & Expansion: Contribute to data-driven growth plans for TikTok, Instagram, Pinterest and Threads, tailoring strategies to the unique audience of each platform
• User-Generated Campaign Management: Oversee our user-generated social campaign, including reviewing submissions and managing the social promotion strategies that celebrate the Canon community of photographers
• Product Launches: Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly
• Ambassador Social: Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers
• Cross Functional Social Support: Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics

https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else
• Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

• Bachelor’s degree in a relevant field or equivalent experience required, plus 3 to 5 years of professional social media experience (agency or in- house)
• Technical Literacy: Deep understanding of the social media landscape, specifically the algorithms and best practices for TikTok and Instagram
• Niche Knowledge: A passion for photography and filmmaking. Familiarity with cinema-grade equipment and the professional production industry is a significant plus
• Creative Eye: Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand
• Analytical Mindset: Comfortable using social analytics tools to track growth and pivot strategies based on performance data
• Communication: Exceptional writing skills with the ability to shift tone from "playful" and "trendy" to "professional" and "technical"

• Content Creation & Strategy: Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels