Responsibilities

• The Social Media Specialist will be responsible for social media management for a group of Boyd Gaming properties and brands, as well as applicable restaurants, arenas, and events centers. Property assignments are fluid and subject to change, however this usually includes 3-5 properties or brands and their venues.
• This person will be the liaison between the digital marketing team at shared services and the on-site marketing teams. They will work creatively to plan and create content to improve engagement, increase followers, and create business leads.
• Boyd Gaming views each of its restaurants, arena and sister properties as guests, so this person must have excellent guest service skills to be a successful liaison for our venues.
• This is a 24/7 role requiring evening, weekend and some holiday attendance at events and emergency support.
• Boyd Gaming values creativity, engagement, and excellent guest service. If you are passionate about social media and enjoy a dynamic work environment, we encourage you to apply.
• Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices.
• Capture photography and video content at each property utilizing provided equipment including a work phone, Mirrorless camera, gimbal, microphones, and lighting kit.
• Identify social media trends and insights to create strategic recommendations for properties, brands, and venues.
• Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns.
• Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia.
• Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions.
• Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director.
• Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction.
• Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives.
• Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support.

Requirements

• Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience.
• Experience with online marketing, including social media management, reputation management, and online advertising.
• Casino/travel/hospitality industry experience a plus.
• Must be detail-oriented with excellent communication and writing skills.
• Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (or similar tools) is preferred.
• Due to the creative nature of this position, a portfolio of work is highly encouraged to be submitted along with your application, however, not required.
• Ability to work independently and manage multiple priorities.
• Local travel required between Boyd properties. Access to reliable transportation required to meet schedule and unforeseen business needs.

Nice To Have

• Portfolio of work is highly encouraged to be submitted along with your application.