Responsibilities

• Develop and curate engaging and creative content reflecting the Bike New York brand voice across various social media platforms (Instagram, Facebook, TikTok, LinkedIn, and X).
• Engage with our audience, identifying positive moments for strategic PR opportunities and addressing any negative posts that present a potential risk to the brand’s image.
• Write compelling social media copy for posts aimed at boosting engagement, promoting initiatives, and fostering communication with our social media followers.
• Manage high volume of daily social media posts.
• Monitor and evaluate feedback and online reviews, providing insightful reports on trends and sentiment.
• Set and implement social media and communication campaigns to align with marketing strategies.
• Create, edit, and share novel and compelling content on social media daily (e.g., original copy, photos, videos) to build brand awareness for over 100,000 followers and engage new audiences
• Collaborate with other teams, such as Events, Education, Financial Development, Recycle-A-Bicycle, and others, to ensure that news and happenings at Bike New York are communicated to the public
• Communicate with followers and respond to any questions in a timely manner and oversee Bike New York’s online community to ensure appropriate and respectful engagement
• Stay up to date with current technologies and trends in digital marketing and design and incorporate them into Bike New York’s communications and marketing strategies

Requirements

• Bachelor’s Degree
• 2-3 years’ experience in a social media role.
• Exceptional writing skills that inspire action.
• Design skills to create GIFs, memes and videos.
• Proficient in Canva, Adobe or social media, graphic design, video production tools.
• Experience with social media analytics tools like Sprout Social.
• Passion ate about cycling and NYC.
• Organized, proactive, and adaptable with strong time management.
• Comfortable thriving in a fast-paced environment, adept at juggling multiple projects and meeting deadlines with enthusiasm.
• Strong focus on exceptional customer service within a team-oriented culture and effectively communicating vision and culture to various stakeholders.

Preferred

• Participation in or familiarity with the New York City cycling community
• Proficiency in a second language
• Videography and photography skills and comfort with video editing