Job Purpose

The Social Media team is seeking an experienced, execution-forward Social Media Specialist to strengthen Acura social channel performance through high-quality community engagement, operational excellence in publishing, and increased support for social-first content development. This role serves as the day-to-day owner of social channel operations—ensuring content is optimized for platform success, published accurately and on time, and continuously improved through insights—while supporting customer lifetime loyalty, business priorities, and proactive risk and opportunity identification.

Key Accountabilities

Community Management & Escalation

• Manage daily 1:1 community engagement across Honda and Acura social channels, delivering timely, accurate, brand‑safe responses aligned to established guidance and SLAs.
• Maintain response guidance, FAQs, and escalation playbooks, and lead escalation decisioning for sensitive or high‑risk issues in partnership with Customer Service and Communications.
• Identify engagement opportunities and synthesize community insights, sentiment trends, and recurring themes to inform content and marketing decisions.

Content Publishing & Channel Management

• Own end‑to‑end organic publishing operations across platforms, coordinating schedules, ensuring asset and copy readiness, and executing publishing with accuracy and consistency.
• Optimize content execution by platform, completing quality control checks and maintaining channel hygiene to ensure an up‑to‑date, high‑quality brand presence.
• Monitor platform, algorithm, and behavior changes, tracking publishing performance and recommending workflow and process improvements.

Content Development & Social‑First Creative Support

• Support social‑first content development from concept through delivery, including briefs, reviews, approvals, and ensuring alignment to brand, platform, accessibility, and timeline requirements.
• Contribute to always‑on and campaign ideation and draft, edit, and optimize social copy and short‑form scripts based on platform best practices and performance insights.
• Support UGC, influencer, and creator identification and vetting, analytics reporting, and event or on‑set content execution as needed.

Tech Stack Management

• Administer and optimize the social media tool stack, including publishing, engagement, analytics, social listening, and influencer/UGC workflows.
• Manage user access, permissions, onboarding, and offboarding for internal users and partners.
• Maintain expertise in social tools and identify workflow improvements in partnership with internal teams and vendors.

Qualifications, Experience, and Skills

Education

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant work experience.

Experience

• 1–2 years of hands-on experience managing social media for a brand, preferably a consumer-facing company.

• Strong working knowledge of major social platforms from a brand marketing perspective.

• Demonstrated experience writing in an established brand voice across social channels.

• Experience supporting social-first content execution and publishing workflows.

Job Dimensions

• Direct Reports: None
• Indirect Reports: None
• Financial Scope: Oversight of approximately $500,000 in tools and services

Decisions Expected

• Determine what customer engagements can benefit from a response and/or further escalation
• Determine what trending news and narratives are worth escalating to the team
• Determine what influencer / content creator options are appropriate and brand safe fits
• Determine content readiness for publishing

Working Conditions

• Work Style: Hybrid (80% onsite / 20% remote)
• Location: Torrance, CA
• Relocation: Not available
• Environment: Primarily office-based with a laptop, meetings, and conference calls (approximately 90%).
• Travel & On-Set Support: Approximately 15% for content production, events, or travel.
• Schedule: Flexibility required, including availability for rotating night or weekend hours to support social activity.