Social Media Specialist $45,000-$74,250/annually at Grand Casino Mille Lacs & Hinckley | Hinckley, MN | $45K/yr – $74K/yr

Grand Casino Mille Lacs & Hinckley

Social Media Specialist $45,000-$74,250/annually

Hinckley, MN (On-site)

$45K/yr – $74K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Lead Grand Casino Mille Lacs\' social presence and real-time content, driving engagement and brand reputation.

Own social strategy, content production, scheduling, and live coverage during events.
Must-have: proven social-media and content-creation experience with engagement results.
Standout: on-camera content creator and cross-department collaboration for promotions.

Job Description

Responsibilities

Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
Write, develop, and strategize online content production and scheduling.
Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
Build meaningful connections and encourage loyalty through proper dialogue and messaging.
Moderate user-generated content and messages in accordance with company and community policies.
Create and implement a social media marketing plan and content calendar.
Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

Requirements

High school diploma, general education degree (GED, or ability to pass basic skills assessment.)
Associate’s or Bachelor’s degree in Marketing, Communications, or a related field preferred.
Two (2) years of experience supporting or contributing to social media, digital marketing, or content creation efforts preferred.
Experience may include internships, freelance work, academic projects, or professional roles.
Foundational knowledge of major social media platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn) and their business applications required.
Exposure to social media tools (e.g., Sprout Social or similar), content creation platforms (e.g., Canva, Adobe), or marketing systems preferred.
Basic understanding of social media metrics (engagement, reach, impressions) with the ability to learn how to interpret performance and optimize content.
Demonstrated creativity, communication skills, and ability to contribute to content planning and campaign execution.
Strong creative writing and persuasive communication skills
Must be able to secure a license from the Gaming Regulatory Authority (GRA).

Preferred

Associate’s or Bachelor’s degree in Marketing, Communications, or a related field preferred.
Two (2) years of experience supporting or contributing to social media, digital marketing, or content creation efforts preferred.

Benefits

We have a fun, energetic personality and are adventurous, creative, and open-minded.
We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty)
Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making, and engagement across all levels of the organization.
We are a career accelerator, which means developing our Associates is one of our main priorities.
We provide a space for Associates and others to bring who they are to work and impart a sense of purpose.
A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.

Grand Casino Mille Lacs & Hinckley

Grand Casino Mille Lacs is located just off of US Highway 169 and provides access to one of the most popular fishing spots in Minnesota: Lake Mille Lacs. We’re proud to offer a 494-room hotel attached to the casino along with an indoor pool and shops. Grand Casino Mille Lacs is a great place to visit for an afternoon of fun or for a weekend getaway.Grand Casino Hinckley has a variety of places to stay, including one of the largest casino hotels in Minnesota connected to the casino, two smaller inns, and an RV resort with chalets. In addition to the hottest games around, Hinckley is home to the Grand Harmony Spa and the Grand National Golf Course.

Founded in 1991

Onamia, Minnesota, USA

954 employees (82 in marketing)

grandcasinomn.com